Inbound Marketing (also called Content Marketing) is where you "wind up" your website so it attracts your crowd and converts some of them into prospects for your business.
The basic principal behind Inbound Marketing is that it is fundamentally easier AND CHEAPER to make it easy for your prospects to find you, than it is for you to keep going out and finding them.
The good news is, it really is. It's amazing how well this works.
It is not nearly as hard as people think, HOWEVER to be effective it must be done right. The only time I've ever seen it fail is when people changed the system and deviated from how we teach them to do it. I know that may sound egotistical, but we are really good at this AND anyone can do it.
If your business needs visibility and leads, you need to learn how to do this.
This is an eight part series that teaches you in detail how you can do this too.
The sessions are:
May 6: Overview (the basics of the system)
May 13: Keyword analysis (attracts your crowd a little faster)
May 20: Content and publishing (this is where the rubber meets the road)
May 27: Link management (Google does not actually rank pages, they rank links)
Jun 3: Engagement (when you follow they system, they will come)
Jun 10: Conversion (my personal favorite)
Jun 17: Agility (you're probably wondering what this even means)
Jun 24: Wordspress settings (some are absolutely essential)
Seating is limited, so please RSVP early.
If you RSVP and later change your mind, please un-RSVP so as to make your spot available to someone else.