CXO Forum
at Sheppard Mullin Richter & Hampton LLP
Creating a Brand: Traditionally and Online
Tuesday, November 13, 2012

Online registration closes at 9 AM Tuesday, November 13.
Seating is limited; please pre-register.No walk-ins admitted.

https://www.svforum.org/index.cfm?fuseaction=Calendar.showRegistrationForm&eventID=14329

This event is intended for entrepreneurs and startups. If you do not fit this profile, please do not register for this event.

Description:

Just as today's markets have changed significantly, so too have the ways in which companies must brand themselves. Come join our panel of experts in an interactive discussion about what companies today need to do in order to create a brand that resonates both online and offline. Come also learn about ways in which you can promote your brand effectively in today's online world using sites like Facebook, LinkedIn, Pinterest and others.

Agenda:
11:30 am - 12:00 pm    Networking and Lunch
12:00 pm - 1:30 pm     Panel discussion and Q&A

Speakers:
Vishaal Melwani,CombatGent
Moderator: Shannon King, Sheppard Mullin Richter & Hampton LLP

Speaker Bios:

Shannon King, Associate, Sheppard Mullin Richter & Hampton LLP.
Shannon S. King is an attorney in the Intellectual Property Practice Group in Sheppard Mullin’s San Francisco and Century City offices. Ms. King specializes in intellectual property, including counseling and enforcement of brands and other intellectual property assets and complex litigation of trademark and trade dress infringement, dilution, copyright infringement, and unfair competition matters. She has experience registering domestic and international trademarks, copyrights and domain names, assisting clients with DMCA and domain name disputes, conducting trademark and advertising clearances, and drafting trademark search opinions. Her experience in transactional matters includes negotiating and preparing a wide variety of intellectual property agreements and conducting intellectual property diligence. She has overseen worldwide policing programs for clients in the entertainment, media, consumer retail and travel & tourism industries. Ms. King received her J.D. from the University of California, Berkeley - Boalt Hall, and her B.A. from Yale University. Vishaal Melwani, CEO and Creative Director, CombatGent. Before becoming the CEO and Creative Director at CombatGent, Vishaal spent many years drudging through the depths of the “rag-trade”. His dynamic family businesses, which owned and operated boutiques from such high-end designers as Versace and Cavalli, were instrumental in Vishaal’s evolution in fashion. Vishaal delved deep into the intricacies of the world of couture, refining his expertise in all aspects of the business from supply chain to the cutting and sewing of a single garment. Needless to say, Vishaal is no stranger to the fashion world. His focus not only lies in delivering high quality garments with affordable production techniques but even more so in branding with high-end fashion elements. Twitter: @vishaalmelwani

Online Registration Pricing: SVForum members: $20 General Public: $49
No walk-ins admitted. Please pre -register early online.