Topic: Want to monetize your big data? --Mobilize it!
Presenter: Boaz Ronkin, Sr. Director, Product, Ensighten (www.linkedin.com/in/ronkin)
Description: Big data! Everybody wants it and wants to make the most of it. We propose that when it comes to digital marketing, a positive relationship exists between the value of data and its level of mobility. The more data gets tossed around, shared among data producers and data consumers, and used to turbo-charge marketing optimization initiatives, the greater its value. In this talk, we will explore the various ways that website owners can tap into their vast collections of data, aggregate and normalize their data, and share it with third-party vendors who drive marketing initiatives. We will examine both common use cases for data mobility, as well as the technical aspects of sharing data synchronously and asynchronously.
The event will be held at the engineering room , #230