Turn Data into Useful Insight - the Software Analytics Playbook
"Don't sell what you can make; make what you can sell". That is the mantra of modern software development but not the reality, as it requires figuring out what users want and it's hard to know.
For traditional software companies, the problem is we all need user insights and detailed usage data but it's very difficult to actually extract offline. Once a product has been sold, you get little to no valuable feedback. SaaS companies are much more connected but the challenges remain - how do you collect and turn usage data into useful insight?
Great user understanding through analytics leads to better software, happier users, higher adoption, and more revenue. Join Jon Gillespie-Brown, CEO of Nalpeiron and an Angel Investor, as he presents the latest insights on this topic. Attend the live webinar to learn:
- How to drive and improve user adoption
- How features operate in real-world configurations
- The biggest take-aways from two essential books on the topic
Format: 30-min presentation, 30-min Q&A, plus networking/pizza/beer