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How to Monetize Your App/SaaS: Subscription, Freemi​um, and Premium Case Studies

This event is presented in collaboration with the Freemium Meetup.

This event is free to attend.


Michael Horvath, CEO of Strava, heads up one of the hottest apps for athletes in the world. Jules Maltz, Partner at Institutional Venture Partners (IVP) is an expert on investment funding and Freemium; and Michael Farr of Medrio will talk about Medrio's exciting developments for their apps in the clinical field.

Jules is the co-author of the TechCrunch article: Should Your Startup Go Freemium? and the whitepaper: Freemium Software: A Guide for Startups.

Join us for networking starting at 6pm, followed by our speakers, Q&A and more time for networking and refreshments.

For complete information & videos on all speakers from past Meetups, please visit our Freemium Blog.


Michael Horvath, Co-Founder and CEO, Strava

@stravamh @Strava

Strava lets athletes all over the world experience social fitness—sharing, comparing and competing with each other's personal fitness data via mobile and online apps. Strava lets you track your rides and runs via your iPhone, Android or dedicated GPS device to analyze and quantify your performance. Strava makes fitness a social experience, providing motivation and camaraderie even if you’re exercising alone. Mr. Horvath was previously CFO & VP Operations at GlycoFi, Associate Professor at Dartmouth, Assistant Professor of Economics at Stanford University, and Kana Communications CFO & Co-Founder. He helped build Strava from his love of athletics.

Jules Maltz, General Partner at Institutional Venture Partners (IVP)

@JulesMaltz @IVP

Mr. Maltz joined Institutional Venture Partners (IVP) in August 2008 and has over ten years of venture capital and startup experience. He focuses on later-stage venture investments in rapidly-growing Internet and software companies. Jules was recognized as one of the top 100 venture capitalists in the AlwaysOn 2012 VC 100 List. Jules led IVP's investments in Buddy Media (CRM), Dropbox, and WhaleShark Media, and was actively involved in IVP's investments in LivingSocial, Marketo, Ngmoco (DeNA), Spiceworks, Sugar, Twitter, and Yext. Jules currently serves on the Board of Directors of WhaleShark Media and Yext.

Mike Farr, Manager Medrio Scholars at Medrio

Medrio provides advanced Electronic Data Capture (EDC) and eClinical tools suitable for the most complex clinical trials. Medrio is built on a platform that makes their services faster, more cost efficient and streamlined than the competition. Since 2005 Medrio has been building a true Software as a Service (SaaS) solution for data management in clinical trials. Based in San Francisco, Medrio puts the control in your hands with our smart, forward thinking eClinical offering. Medrio is available free to university researchers.



Cynthia Typaldos, Founder & CEO, Kachingle

@typaldos @kachingle

Cynthia is the co-inventor of Kachingle, a platform for app bundling, billing and  co-marketing. She previously was a software developer at Bank of America,  and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT. Her passion is internet bundles and micropayments.

For more information on Freemium and to view previous months' presentations & video check out:


6:15pm-7pm: Networking, hors d'oeuvres

7pm-7:30pm: Welcome, What's new in Freemium, sponsor presentations

7:30pm-8:30pm: Speaker Presentations

8:30pm-9:00pm: Q & A of Speaker Panel, moderated by Cynthia Typaldos, Kachingle

9:00pm-10pm: Raffles and prizes, networking, wind down


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  • Chris H. L.

    looking forward to event

    March 14, 2013

  • Aviv R.

    CEO, Commerce Sciences

    March 13, 2013

  • A former member
    A former member

    looking forward in participating

    February 26, 2013

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