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How to Pitch the “WOW!” to Investors


There is a cover charge to attend this event.

A "YES" RSVP on our meetup site does not confirm your reservation.

Due to the format of the event, space is limited.

Advance registration:

$10 plus Eventbrite fees


In order to attend, you must register and pay here:


Or pay at the door:

$15  (cash)


Please only RSVP "YES" if you will be attending. If you RSVP "YES" and find out later that you cannot attend, please adjust your RSVP response accordingly.


Being able to effectively deliver a pitch is critical to successful entrepreneurship, whether your purpose in pitching is to build a team, attract clients, or raise money for your start up.

Yet many entrepreneurs struggle when it comes to being able to deliver effective pitches.

An investor/judge at a recent pitch event commented:


“We came looking for deals but most of you were not prepared to pitch your company – it’s really disappointing.”

Let’s fix that!


In this workshop, we will:

1) learn how to target what investors want to know about your startup

2) find your “WOW!” message

3) learn how to cover company fundamentals in 10-12 slides

4) practice the 20 second pitch and, if time allows, the one minute pitch

Attendees who desire to will get an opportunity to practice their pitch to the group and get a brief critique.


Content Overview

1. Overview and goals. Getting the “Wow Factor” when pitching

a. Find the Wow factor!

b. Be an executive: focus on key metrics with fewer words and more facts

c. Get the basic business plan organized first; then tell your story, briefly

d. Add the wow factor in your presentation after you get the facts

e. Presenting skills: Practice, get feedback, modify, improve, pivot, accomplish, win

2. Introduce yourself: 20 second elevator pitch to the room.

3. The 2 and 5 minute pitch based on the business plan (following slides)

a. Practice the 2 and 5 minute pitch after slide review.

4. The difference between venture capital and angel investors

a. Venture Capital

b. What is an accredited investor? (Angel)

c. What angel investors want most

d. The angel investor profile

5. What investors need to know (basis for slide deck and business plan)

a. Focus on the business not the product/technology

b. Team members - qualifications

c. Problem – solution

d. Who has the problem? Cost?

e. Market Funnel: TAM, SAM, SOM (Total available market, Serviceable Available Market and your market: Serviceable Obtainable Market

f. Competition; alternatives & substitutions

g. Business Model; how you make money

h. Go to market strategy

i. Risk factors

j. Financial Projections; Revenue, COGs, Gross margin, Key operating costs, ie cost of user acquisition, EBITDA, cash management

k. Capital Raise: How much, Use of funds tied to milestones, converatible note or equity, valuation, pre-money/post money valuation

l. Future Raise

m. Exit Strategy; who are potential acquirers, comparable transactions

n. Summary slide

6. Final comments, End





6:00 pm  – 7:00 pm Networking

7:00 pm  -  8:45 pm Program

8:45 pm to 9:15 pm Optional Pitch Practice, Networking



About Our Facilitator:

Steve Austin is serial entrepreneur who has successfully raised angel and corporate investment for various ventures.

Steve is a co-founder of PowerGo Inc., making a small portable power system with optional remote control via mobile app or Internet. PowerGo gives you true remote power and control.

Steve previously founded Stratequest Inc., online temp agency billing software and GM/VP Convac AP, a computer chip company that was eventually sold to Fairchild Semiconductor.

In his long an varied career, Steve has lead companies to sell, engineer, build and service over a dozen products ranging from mobile apps for remote machine control, online billing software, smart card, biometrics online software, biofuel equipment, and numerous semiconductor production machines valued in the tens of millions.

Steve has been CEO, VP of Business Development, VP strategic partnerships, and managed national and interational companies. He has extensive experience in new product development, hardware and software engineering; go to market strategies, strategic partnerships, managed major global accounts (IBM, HP, Intel, SONY, Samsung, TSMC, Texas Instruments, and Seagate), sales, service, and lab, in domestic and international markets.


About Our Venue:

Workspring Palo Alto is purpose-built for highly productive coworking, professional meetings, and social events. Get motivated, connected, and inspired to do your best work ever!

The nature of work has changed with shifts in our social, technological, and business landscape. Traditional offices often fail to acknowledge these changes, and café spaces rarely provide a long-term solution for Bay Area professionals. Workspring supports shifting workstyles with an inspiring, flexible work environment and thoughtful amenities.

Workspring features state-of-the-art studios and community spaces, purpose built to inspire collaboration, enhance productivity and generate results.

Our 4500 square foot Palo Alto location fosters a wide range of works styles and setups. From individual, acoustically-isolated "phone booths" to a 60-person Amphitheater, we've thought through every detail to enable high-performing professionals to accomplish more than they thought possible.

Join us today!:


Join or login to comment.

  • Jim L.

    Great follow through Steve. Thanks.

    May 30, 2013

  • Steve A.

    Hi everyone. Thanks for participating - this group was so active - you made it the best! My slides are posted on slideshare. Here is the URL. See you soon.

    1 · May 29, 2013

  • Jim L.

    Thank you Steve Austin and Oksana. This was the best meetup I've attended this year.

    May 29, 2013

  • A former member
    A former member

    Excellent venue

    May 29, 2013

  • Anthony

    I would like to acknowledge Steve and Oksana for sharing their gift of knowledge this evening. Looking forward to continuing the relationship with each of them!

    I love it when I hear people in our community Unleash Their Heroic Voice!

    1 · May 29, 2013

  • Slava I.

    Are we going to get printouts or link to slides after the event?

    May 28, 2013

    • Steve A.

      Hi Slava, yes, we will post slides after the event.

      May 28, 2013

  • Rob

    Just a friendly reminder: there is a cover charge for this event. In order to attend, please register and pay via the Eventbrite link in the event description by 5 pm T 5/28.

    Otherwise, you will have to pay $15 at the door in order to attend the event.

    May 28, 2013

  • Olga Show C.

    Impress for success!

    May 27, 2013

  • Rob

    Just a friendly reminder: there is a cover charge to attend this event. In order to attend, please register and pay via the Eventbrite link in the event description. Space is limited.

    May 27, 2013

  • Mark L.

    The date of the event is now right around the corner.
    Does anyone know where it's going to be held yet?

    May 24, 2013

    • Rob


      May 27, 2013

  • Raj L.

    Energy entrepreneur looking to get feedback on business plan.

    May 24, 2013

  • Madhu K.

    Possible may bring one more guest.

    May 20, 2013

  • A former member
    A former member

    I hope that this event will cover more than just the basics.

    May 20, 2013

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