Android Apps – Monetization in a Free Ecosystem

  • May 28, 2013 · 6:00 PM


This event is free to attend.

This event is a webinar.

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This webinar will be recorded and archived for future reference by Idea to IPO members.


Android is the world’s most popular mobile OS with the Play Store growing at an incredible rate. Thousands of new apps are added daily, all trying to get a piece of the pie and turn into the next Angry Birds.

But what is really the best strategy to pursue to consistently generate revenue in this “free" eco system?

We’ll review some of the most popular models currently used by apps in the Play Store, analyze each and try to figure out how to best match the app to the right business model.


About Our Speaker:



Ariel Shimon is the Director of Publisher Relations at StartApp.

Ariel has been with StartApp for the past 2 years, handling the developer life cycle. From lead to account and support, Ariel has helped grow StartApp from zero to over 25K apps and an Ad SDK downloaded over 700M times to date.

Before StartApp, Ariel spent three years as an account manager in the online marketing world, focusing on performance and downloadable products.



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