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Fashion, Design, and Your Personal Brand



    This event is organized by First Thursday Silicon Valley Marketing Professionals.

    Idea to IPO is collaborating by promoting this event.

    This event is sponsored by SAP.

    This event is free to attend.


    Space is limited.

    Please only RSVP "Yes" if you plan on attending.

    If you RSVP "Yes" and find out later that you cannot attend the event, please adjust your RSVP response accordingly.





    Does your outfit reflect your personal brand? Can fashion and design alter the way you build your career path? How do employees dress when it comes to choosing styles at work? What we wear can affect not only how people perceive our style, but also how we interact with our employers and colleagues. "It's less about how you're perceived by others, and more about internal self-assurance," says Audrey Gelman, Press Secretary to Manhattan Borough President Scott Stringer.


    NEWSWEEK surveyed 202 corporate hiring managers and 964 adults only to confirm that a unique personal style and a good-looking appearance count positively from hiring to office politics to promotions. 57% of the managers stated that candidates with professional skills but unattractive appearance might face challenges in finding a job, while more than half of them advised spending the same amount of time and money on looking attractive as on submitting the perfect résumé. Finally, 61% of managers responded that female employees who wear clothes that show off their figure at work are a remarkable asset for a company, and that, among the most important attributes, looks and confidence ranked higher than education and past experience.


    Join us for an evening of fashion and professional networking! Come see the latest in fashion tech and social shopping, while learning from top senior Silicon Valley executives how fashionable work suits can empower employees create a unique personal branding and boost their confidence to succeed in the cut-throat world of corporate organizations. Meet My Runway app, the new social shopping app developed by SAP, and enjoy a rockin' fashion show with SAP's Fashion Ambassadors.



    5:00: Hors d'oeuvre and Networking

    5:30: Welcome & Introductions

    5:45: Tory Burch Twitter Contest presented by Layla Sabourian

    5:45: Panel Discussion moderated by Layla Sabourian

    7:45: Interactive Fashion Show by SAP Fashion Ambassadors

    8:00: Final Announcements & wrap up




    Layla Sabourian - External Relations, SAP Business Women's Network


    Barbara Holzapfel - SVP & Managing Director, SAP

    Barbara Holzapfel Barbara Holzapfel was appointed Managing Director of SAP Labs North America in April 2011, responsible for the strategy and operations of SAP Labs locations in the United States and Canada. Prior to her current role, Barbara has held leadership positions at SAP since 2001.  Barbara holds an MBA from the Stephen M. Ross School of Business at the University of Michigan and a business degree in from The University of Saarbruecken/Germany.


    Vineet Buch - Head of Shopping Search, Google

    Vineet Buch is an Internet executive and angel investor living in Bay Area, California. He is currently Director of Product Management at Google, responsible for Google's Shopping Search. Prior to Google, he was a Co-founder of, a visual search engine focused on fashion, and a partner with BlueRun Ventures, a venture capital firm that he worked at for about four years. He is passionate outdoorsman and he has a strong interest in venture capitals, entrepreneurship, and Indian startups.


    Mike Giresi - Chief Information Officer, Tory Burch

    As CIO at Tory Burch, Mike Giresi is responsible for technology initiatives that address the unique business and operational needs of a rapidly growing, global fashion brand. Mike and his team are responsible for all information technology initiatives at Tory Burch, with a core focus on overseeing the identification and implementation of new infrastructure and enterprise systems that support continued long-term, global growth and enable collaboration. Prior to joining Tory Burch, Mike was EVP and CIO at Direct Brands, Inc. In that role, he led global IT, ecommerce and new product development in addition to core Enterprise Resource Planning (ERP) responsibilities. Prior to that, he was Senior Vice President and Chief Information Officer at Godiva Chocolatier.


    Victor Zaud - Sr. VP and Co-Founder, Glam Media, Inc.

    Victor Zaud is a Co-Founder and the Senior Vice President, Design for Glam Media, Inc. - reporting to the CEO. As President and Creative Director of Zaudhaus Design Group, Vic founded the interaction design & branding firm and ran it's business for more than 10 years serving clients in the Bay Area and Southern California. Vic also started JuiceBeauty - one of the first organic skin care lines out of his kitchen in Mill Valley, CA. Before starting Zaudhâus, Vic was the Director of Product Design at NetObjects. Vic also helped start The Republic of Tea, when he was just out of college - a small tea company. Vic worked for The Understanding Business (TUB) and in Apple Computer's Creative Services. Victor Zaud holds a Graphic Design degree with honors from Art Center College of Design in Pasadena, California and holds 4 patents for Internet-related technolgoies.



    Nola Weinstein - Executive Editorial Director, Glam Media, Inc.

    Nola Weinstein is the Executive Editorial Director at Glam Media, where she oversees content creation and curation for Glam's owned and operated sites. Nola was previously the Style Editorial Director of Glam Media, where she traveled globally to report on the hottest trends, emerging designers, haute hotels, and international tastemakers. Prior to joining GLAM, Nola was an Associate Fashion News Editor at IMG's, The Daily, and Her work has also appeared in Seventeen, YM, Radar, Elegant Bride, and Women's Wear Daily. Nola Weinstein is a graduate of Emory University and the Columbia University Graduate School of Journalism; she currently lives in New York's Greenwich Village.


    Marcelle Parrish - Head of Business & Strategy, eBay Fashion

    Marcelle Parrish is the head behind eBay Fashion, a fashion lover’s destination and virtual department store that offers vintage and new, boutique shops and exclusive deals from several favorite brands. Prior to eBay, Inc., she worked as Executive Director of eCommerce at Anthropologie, and eBusiness Product Director at McNeil Nutritionals. Marcelle holds an MBA in Marketing from the Business School of George Washington University.


    Dennis Goedegebuure - Head of Global SEO, Airbnb

    Dennis is the head for Global SEO at Airbnb. Prior to Airbnb, Dennis was with Geeknet for little over a year, where he doubled the SEO traffic for sites like Slashdot & SourceForge. Prior to Geeknet, Dennis was at eBay for 9+ years in various roles on the Internet Marketing team, last as Director Global SEO. He started his eBay career in The Netherlands office, working for both eBay and Marktplaats, which is their local classifieds site.


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