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Freemium as a Business Model: SugarSync, Dell, Paypal & Mark Stiving, Ph.d

  • Dec 13, 2012 · 6:00 PM

This event is organized by the Freemium Meetup.

Idea to IPO is collaborating by promoting this event.


Laura Yecies of SugarSync, Mark Stiving, Pricing Expert & Author; Dell's Eric Brunker, and our Hosts at PayPal present about the many aspects of working with a Freemium business model.

Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in Freemium.

To view last month's presentations and video, please click here.

For ongoing information & great updates on Freemium check out the Freemium Blog!


What Our Speakers Will Talk About

Our speakers will share their knowledge of marketing and monetization, their personal relationship with the Freemium business model, and share their experiences of what works and doesn’t work.



Laura YeciesCEO of SugarSync

@lyecies @SugarSync

SugarSync is the leading pioneer in cloud-based data back-up/storage, synchronization and file sharing. With its flagship SugarSync service, people easily manage computer files and media such as photos and videos, and ensure that everything is accessible and available anytime, anywhere from any device (desktops, laptops, mobile devices or even securely through the Internet from any PC).


Prior to SugarSync, Laura was GM and VP Marketing at ZoneLabs, VP Marketing at Metalincs, GM at Yahoo Mail, VP Client Product Division at Netscape, Marketing Director, Asia Pacific/Latin America Business Development for Gupta, in sales & marketing and Marketing Manager, Latin American Sales at Informix.

Mark StivingPricing Expert & Author

Impact Pricing: Your Blueprint for Driving Profits

@MarkStiving Blog:

Mark Stiving, Ph.D. is a pricing expert committed to helping companies capture more of the value they create. All businesses, no matter their size, strive to create value; pricing captures it — the true measure of a company’s worth. Mr. Stiving explores with his audiences this least understood yet most powerful concept, the correlation of pricing to value. This elusive link profoundly impacts the success or failure of every business. Mark’s goal for clients mirrors that of every individual entrepreneur or multinational firm: to generate more profit and grow revenue through effective pricing practices.

Eric Brunker, Dell Cloud Consultant, Dell

@EBrunker @DellHomeUS Cloud Computing at

Eric has 16+ years of sales and sales management experience with companies including Dell, NCR, and ADP. He generated new business revenue exceeding $100M during 8+ years at Dell and has career sales of over $200M. Eric's specialties lie in bringing order from chaos and knowing the entrepreneurial mind. He has experience as an entrepreneur in the start-up environment, including management, relationship building, new account acquisition, and sales. To these management skills, Mr. Brunker brings technical depth and was responsible for sales of all Dell Public, Hybrid, and Private Cloud solutions as well as articulating Dell’s GTM Cloud Strategy for SMB and Mid-Market customers. These solutions were delivered via multiple methodologies, including: IaaS, SaaS, MaaS, vDaaS, and PaaS.


MODERATOR: Cynthia Typaldos, FounderKachingle

@typaldos @kachingle @FreemiumSFBay

Cynthia is the co-inventor of Kachingle Premium, a turbocharged App monetization platform, including bundling, distribution, billing and co-marketing. She previously was a software developer at Bank of America, and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT.  Her passion is internet bundles and micropayments.


6pm-7pm: Networking, hors d'oeuvres

7pm-7:15pm: What's new in Freemium— Videos, cartoons, questions and audience participation

7:15pm-8:15pm: Speaker Presentations

8:15pm-9:00pm: Q & A of Speaker Panel, moderated by Cynthia Typaldos,         Kachingle

9:00pm-10pm: Raffles and prizes, networking, wind down



Join or login to comment.

  • A former member
    A former member

    Most enjoyable dialog of the night was:

    Question - A contact at a prestigious university in marketing said Freemium is byproduct of poor market segmentation....

    Laura Yecies - Freemium is a market segmentation!

    December 14, 2012

  • Harrison R.

    This was a great event for content, venue, attendees and door prizes. I was very happy to win Stiving's book and an hour of his consulting time. Believe it or not but he was the reason I came to the meeting. Thank you.

    December 14, 2012

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