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Sitecore Digital Marketing System (DMS): Overview and Readiness

Sitecore Digital Marketing System (DMS) is a powerful set of marketing automation tools including analytics, testing, email and personalization fully integrated into Sitecore CMS. However you can’t just put the key in DMS, start it up and drive away. The best results will come from ensuring that you have the strategic, technical and operational readiness in place before you get going.

Join us for an education session on getting started with the DMS including:

• What the DMS is, how it works, why an integrated marketing automation system is the way to go.
• Strategic Readiness - including moving from a visits to value mindset.
• Technical Readiness – is your Sitecore CMS, network and technical infrastructure set up to the get the most out of the DMS.
• Operational Readiness – do you have the people and process to make it all work?
• Finally a short case study will be shown that illustrating the possibilities of the DMS in an actual deployment.

Sean Rusinko
SVP Strategy, Verndale
Sean has led more than a dozen DMS projects with Verndale and has been trained by Sitecore as a member of the Sitecore Business Optimization Services (SBOS) team.

Paul Caponetti
SVP Development, Verndale
Paul is a Sitecore MVP with many years of leading complex Sitecore CMS and DMS projects.

Join or login to comment.

  • Syed W.

    Thanks for informative session, both for marketing and developers. I left at 8:40 but would like more open discussion to see how everyone else using DMS, maybe one example from each attendee.

    December 12, 2013

  • James C.

    good demo and mix of tech and marketing

    December 12, 2013

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