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Heidi Thorne on Business Competitive Advantage

Selling Against Competition You Don't Know

Do you know who (or what) you're really competing against in the marketplace? Sounds like a silly question that many would answer with, "Of course I know!" But some of those same folks bang their heads against a wall with selling frustration. Why? They're trying to sell against the wrong competition, putting themselves in a sales game they shouldn't even be playing. In other cases, new, odd or invisible competition is pulling precious customers away. In this session we'll discuss:

• Why Everything (and Nothing) is Your Competition 

• Invisible Competitors (the Toughest Kind!) 

• One Question that Can Help Define You, Your Customers and Competitors

Heidi Thorne is a business speaker, blogger and author of Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants. She has over 25 years of sales, marketing and advertising experience, working with associations, trade shows and small businesses.

West Suburban Small Business Support & Mastermind meets the last Wednesday of every month.

Wednesday, June 25, 2014 from 11:30am-1:00pm 
11:30-11:50: Check-in, network and select your lunch from the buffet. 

$12 cash, check or credit. (includes tax & gratuity)

11:50am-1:00pm: Presentation & Workshop

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  • Jody B.

    Sorry to miss as this looks to be a great topic!

    June 9, 2014

    • Ryan L.

      Sorry as well.. glad to say it was for business

      June 26, 2014

  • Heidi T.

    Just want to thank everyone who attended yesterday for your attention and participation! Hope we can revisit some of these topics again in the future. See you all again soon!

    June 26, 2014

    • Kurt S.

      Oh, we'd love to have you back, Heidi! Let's schedule it!

      1 · June 26, 2014

    • Heidi T.

      Yes sirree!

      June 26, 2014

  • Cindy S.

    I always learn new things every time I hear Heidi speak. I never really thought about my invisible competitors and all the outside influences on business owners. It is definitely something to keep in mind going forward.

    1 · June 25, 2014

    • Heidi T.

      Thanks, Cindy, for your input and help yesterday!

      June 26, 2014

    • Rick L.

      I would agree, the invisible competitors definitely got me thinking about who my invisible competitors are.

      1 · June 26, 2014

  • Maurice C.

    Can someone please provide the contact info of the young lady who has the head hunter firm in Oakbrook. I would love to pass her info to a few friends. Thanks

    June 26, 2014

    • Kurt S.

      Maurice, Luisa Buehler is president ot The Hire Solution. [masked]

      June 26, 2014

    • Heidi T.

      Maurice, Luisa is an awesome lady who I've known for a few years. Glad Kurt was able to connect you with her. And thanks for participating yesterday!

      June 26, 2014

  • Ron M.

    Excellent material from Heidi. I believe everyone enjoyed it.

    1 · June 25, 2014

    • Heidi T.

      Thanks, Ron! I'm glad I was able to provide some insights for the group. See you next time!

      June 26, 2014

  • Brian B.

    Great Information that included Bacon :)

    1 · June 25, 2014

    • Heidi T.

      Of course it included bacon, Brian! :) Thanks for being there ysterday!

      June 26, 2014

  • Wanda S.

    Interesting speaker with some great insights.

    1 · June 26, 2014

    • Heidi T.

      Thanks, Wanda! Glad you found the talk helpful. See you again soon!

      June 26, 2014

  • Brian B.

    1 · June 26, 2014

  • Maurice C.

    Thanks Kurt. I appreciate it!!!

    June 26, 2014

  • Gia B.

    Hi. I am unable to attend. I have to be downtown at 1:00pm. I apologize for the last minute notice-I was really looking forward to meeting everyone.

    June 25, 2014

  • Ryan L.

    Thanks 4 the invite..

    June 9, 2014

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