Selling Against Competition You Don't Know
Do you know who (or what) you're really competing against in the marketplace? Sounds like a silly question that many would answer with, "Of course I know!" But some of those same folks bang their heads against a wall with selling frustration. Why? They're trying to sell against the wrong competition, putting themselves in a sales game they shouldn't even be playing. In other cases, new, odd or invisible competition is pulling precious customers away. In this session we'll discuss:
• Why Everything (and Nothing) is Your Competition
• Invisible Competitors (the Toughest Kind!)
• One Question that Can Help Define You, Your Customers and Competitors
Heidi Thorne is a business speaker, blogger and author of Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants. She has over 25 years of sales, marketing and advertising experience, working with associations, trade shows and small businesses.
West Suburban Small Business Support & Mastermind meets the last Wednesday of every month.
Wednesday, June 25, 2014 from 11:30am-1:00pm
11:30-11:50: Check-in, network and select your lunch from the buffet.
$12 cash, check or credit. (includes tax & gratuity)
11:50am-1:00pm: Presentation & Workshop