How to Use Social Media to get Higher Search Engine Rankings - SEO

Social media can be of the best you can influence search engines to list your web pages in their search results. This session focuses on how to publish good, unique, and useful content that the search engines want to list higher in their search results.

Knowing the right messages content to post, where top post them, and when they should be posted can mean the difference between ranking high on search engines or getting your website delisted. If you want to learn how to use social media for search engine optimization - SEO, come to this session!

Topics Covered:
- Defining your Social Media SEO Goals
- Ways to Find and Produce Content that Connects wit your Audience
- Which Types of Social Media to Use - Twitter, Blogs, Groups, Pinterest, etc.
- Key Types of Messages that Help Search Discovery and Ranking
- How Often to Post
- Key Messages Not to Post
- Key Tactics that Work!

Expert Speaker:

Bob Walton - Search Engine Optimization Expert since 2007, certified instructor at the North Carolina Search Engine Academy, and President of SEO for High Ranking. Bob specializes in website design, Internet Marketing services, local search, SEO, search engine marketing - SEM, and link building.

Documents Provided:
1. Social Media SEO Worksheet

Required Skills:
You should be an active member of some social media groups. Some understanding of website setup (WordPress and/or HTML) will be helpful.

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  • Bob W.

    Thanks for all the encouraging comments. I will be forwarding a PDF copy of the presentation to Lawrence after I've had a chance to tweak it. It will make the handout a more actionable and helpful tool.

    March 27, 2013

  • Bob W.

    Rushed at the end. Wasn't able to emphasize the process as much as should have been covered.

    March 27, 2013

  • George S.

    Good content about using LinkedIn, Facebook and Google+ to influence your search rankings

    March 27, 2013

  • Drew

    Excellent material presented. Great info

    March 27, 2013

  • Jackie

    I really enjoyed the meet up tonight. I learn something new every time I go. I am not a SMM person; I come to learn. Tonight, as Bob reviewed some content I had heard in other classes and that I have implemented, I excitedly realized that I HAVE learned a lot in attending this monthly meet up. Thank you Lawrence for keeping it alive!

    March 27, 2013

  • Nate

    Running too late to make it. Too bad too, I was really looking forward to this!

    March 27, 2013

  • Bruce

    double booked

    March 27, 2013

  • Lawrence H.

    What are the top tools for creating and scheduling social media posts?

    March 5, 2013

    • Bob W.

      Hootsuite & TweetDeck are two very popular platforms.

      March 6, 2013

  • Bob W.

    Being "social" has tangible benefits; engaging your friends, groups, followers & circles promotes web traffic, giving you an SEO advantage as well.

    March 6, 2013

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