April 16, 2010 7:30 AM - 149 attended
Utilizing Video in Your Social Marketing
Hollywood Theater - Southglenn Stadium 14 (map)
Videos are continuing to provide an increasing role in the world of Social Marketing. By taking advantage of this trend now you can set your business on the forefront of the newest marketing techniques. Video is becoming an increasingly popular way to get your company name out there. Everyone has heard of the viral marketing videos that have launched unknown brands to stardom. By utilizing the video portion of your social media, you could be that next brand!
Part of developing a great Social Marketing plan is understanding how to allocate your efforts properly. During this event we will greatly focus on the video portion of that Social Marketing plan and how best to utilize it. Topics and questions we will be covering include:
- Why should video be part of your Social Marketing mix?
- Best practices of video usage for your Social Marketing.
- What content to include include in your Social Marketing videos
- Hosting and streaming of videos in your Social Marketing
Please contact Nicole Hurdle at Webolutions at [masked] with any questions you have.
Our pre-event discussion question this month is:
Would you rather consume useful information via text on a page or a video that you watch?
We invite you to bring associates and friends along with you to this great informative event.
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Marc Williams
A shout-out to everyone involved in putting this morning's session together. Good presentation, good questions & good information all around. Thank you!
Posted April 16, 2010 at 10:42 AM -
Steve Roper
Great information today - Thanks!
We use videos on our site and youtube as informational content to help people. We market with these and they have worked well.Posted April 16, 2010 at 11:05 AM -
Laura Higgins
For anyone who doesn't think it's actually pretty easy to use INFORMAL video on their site, check out Gary Vaynerchuk -- his book Crush It is my current favorite on what to do and how to do it. (Plus his vidlog is hilarious.)
Posted April 16, 2010 at 11:12 AM -
Kimberly Rea
Please see the message board for the survey results I mentioned today. Interesting stuff to consider.
Posted April 16, 2010 at 11:17 AM -
Jim Varner
Everyone should pay attention to a statement made at today's meeting - Google will reward your search score for having video on the site! How this is implemented will be very interesting. Quality of video, # of clips, quality of content? Can you say site makeover?
Posted April 16, 2010 at 11:55 AM -
Jaclyn Kostner
Marvellous! A great session! An energized group of entrepreneurs.
Posted April 16, 2010 at 12:22 PM -
Steve Stone
Great job! I'm one of the videographers that specialize in web video (Plus much more). Video is the fastest growing addon for small business websites. See what I do, I think you will be surprised. www.optionsm.com
Posted April 16, 2010 at 12:57 PM -
A former member
This was my second meeting and I took away some gems. I'm very impressed by the community this event sponsors.
Posted April 16, 2010 at 3:34 PM -
Kelly Maze
Just ran across this article: "Top 10 YouTube Tips for Small Business"
http://www.openforum.com/idea-hub/topics/technology/artic...
Posted April 19, 2010 at 9:41 AM
RSVPs closed
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David Veal+1 guestThis was a great introduction for using video on your website and in social marketing. I support the point that your brand positioning dictates whether you should use video or not. And to use the services of a real professional videographer to enhance the right feel, pace and authenticity of the message.
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Jim PappasVideo is becoming easier to use and vital to all of our plans... Thanks for another TERRIFIC Social Marketing for Business Event!
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Brian De Herrera-Schnering
Wonderful topic and good discussion. It seems there are many questions surrounding video, it's place on the web and in social marketing. I hope we answered some of them! I too am one of the video professionals who attended(I can't miss the opportunity to plug myself!). You can see some of my work on www.pintopictures.com
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Kelly MazeI love the format: part formal presentation, part interaction. It gives the experts (both the presenter and the audience) opportunities to share their wisdom and the novices a chance to ask questions. I don't know if the theater is most conducive set up for networking afterward, though.
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Steve StoneGreat job! I'm one of the videographers that specialize in web video. See what I do, I think you will be surprised. www.optionsm.com
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Trista RobrahnI would like to have the comments of the audience repeated so we can all hear them. It is good to have so many participants
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Brad CottrellLoved the location. And thought that it moved at a good speed. I would suggest a handout to pass out to attendees that followed the PowerPoint presentation, since I know that a lot of the terms and details could have been overlooked, and I saw several people starching down notes quickly as we were going through the slides.
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Here is a good resource to have if you are posting videos on online: http://www.tubemogul.com
- Tubemogul will help distribute and track your online videos.
Jason Kienbaum