South Florida Search Engine Optimization Meetup Group Message Board › MGR, Landing Page Optimization with Kaplan University - Ft. Lauderdale, FL

MGR, Landing Page Optimization with Kaplan University - Ft. Lauderdale, FL

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Post #: 23
Kaplan Higher Education Group (KHEG) is in search of top talent within the IT industry.

Position Summary
The responsibilities for this position entail managing the landing page environment for Kaplan University's digital marketing efforts, including a robust multivariate testing program. The manager will be required to work with direct reports, stakeholders and both internal and external resources to execute the teams responsibilities. The Manager will also be responsible for architecting the user experience as it pertains to landing page environments (desktop, tablet and mobile), and managing the cross functional teams supporting these. Duties will include: Creating and executing landing page testing and optimization plans, measuring and reporting on results, and leading the effort for continuous improvement in landing page metrics. In addition, this role is responsible for working with internal clients to scope, plan and deliver their landing page needs. The incumbent will manage the landing page development team, as well as leverage external partners, to develop a best in class, mobile-responsive landing page environment with robust tracking, analytics and multivariate testing.
Minimum Qualifications
Bachelor's Degree (B.A./B.S.) Information Technology, Web Design, Programming or related field 3-5 years related experience 2 years experience considered in lieu of every year of formal education required Google Analytics Web architecture Pixel tracking Multivariate testing Must have strong communication skills to work within a fast-paced, team-oriented environment. This position requires creative thinking, problem solving and a solutions oriented approach. Pro-active and solutions oriented, with the ability to problem solve and develop creative solutions to business needs. Please email your resume to taturpin@kaplan.edu if this opportunity sparks an interest.


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