HumorPalooza with Ron Culberson
Write to be Read with
April 13, 2013
The "go-to" guy for Randy Gage, Shep Hyken, Roxanne Emmerich, Bill Cates, Tim Gard, Ian Percy, Connie Podesta and several other CSPs, CPAEs, and celebrity speakers-will present his profit-producing "How to Grow Your Speaking Empire".
Tim Durkin, CSP
Karen Cortell-Reisman, MS
T. Scott Gross, CSP
Sally Baskey, CSP
Director, Social Media
Programs & Logistics
Programs & Logistics
Spirit of Cavett Representative
At the age of 65 and less than a month retired as senior vice-president for organizational development of AT&T, Robert Greenleaf embarked on his second career. He became a writer.
Greenleaf had no interest in writing either fiction or non-fiction. He was very focused on one topic, a concept that had been roiling around in his mind for years; servant leadership. He actually coined that term.
After studying successful and unsuccessful leaders and managers for decades, Greenleaf had a very clear understanding of an emerging new model for effectively leading people.
His first "book" was actually just an essay entitled "The Servant as Leader".It struggled at first to find any audience. To say that it was radical in a post-modern industrial business climate was an understatement. Yet Greenleaf persisted by writing more on this basic philosophy that truly sustaining and effective leadership starts with a service mindset instead of a leader mindset.
Fast forwarding to present day, his idea has become institutionalized in a major way in many of today's most thriving companies. Three of the top five most admired companies in Dallas and the US are organized around the concept of servant leadership. There is even an organization created to put forward the idea of servant leadership world-wide. Headquartered in Indiana, The Robert Greenleaf Institute for Servant Leadership is a clearinghouse for anyone interested in learning more about this profoundly powerful model for current and future leaders. The institute's board of directors reads like a who's who of business luminaries with names like Covey, Blanchard, Peck, Senge and others.
But recall that this idea of Greenleaf's took a long time to get traction. He had to self-publish his idea as no major publishing house was interested in publishing a radical idea that only took thirty pages to describe. But Greenleaf knew the idea was important albeit small. Sometimes we as speakers also know our ideas are important, useful and possibly even life-altering, else why would we put them and ourselves out there? Anticipating both his struggle and perhaps our own, Greenleaf included a paragraph in The Servant as Leader written by famous philosopher Albert Camus. It was the last paragraph Camus ever wrote and published. It is titled Create Dangerously. See if this strikes a chord with you as it does me:
"One may long, as I do, for a gentler flame, a respite, a pause for musing. But perhaps there is no other peace for the artist than what he finds in the heat of combat. 'Every wall is a door,' Emerson correctly said. Let us not look for the door, and the way out, anywhere but in the wall against which we are living. Instead, let us seek the respite where it is -- in the very thick of the battle. For in my opinion, and this is where I shall close, it is there. Great ideas, it has been said, come into the world as gently as doves. Perhaps, then, if we listen attentively, we shall hear, amid the uproar of empires and nations, a faint flutter of wings, the gentle stirring of life and hope. Some will say that this hope lies in a nation, others, in a man. I believe rather that it is awakened, revived, nourished by millions of solitary individuals whose deeds and works every day negate frontiers and the crudest implications of history. As a result, there shines forth fleetingly the ever-threatened truth that each and every man, on the foundations of his own sufferings and joys, builds for them all."
You may find out more about servant leadership and all the writings of Greenleaf and other thinkers on this subject at www.greeleaf.org.
The original essay is still available in their bookstore and is only $10.
Growing Your Speaking Empire
This program is designed for professional speakers, thought leaders, authors & consultants who want to expand their digital footprint, attract new customers and gain a competitive edge. Ford will share insider secrets to help you make money from your expertise. Ford will share:
- Three Secrets to Attract Referrals and New Customers like a Magnet
- Seven Business-Growth Techniques to Turbo-Charge your Results
- Craft compelling value propositions to get noticed and booked
- Discover how to take advantage of a competitive marketplace
- Strategies to Leverage Traditional Mediums that Give you Top-of-Mind Awareness, More Sales and Increased Profits
Ford reveals insider secrets to accelerate your results an grow your business even on a limited budget. If you're interested in building brand awareness, connecting with your customer base, uncovering new opportunities, capturing prospects, lead generation and increasing sales, this program is for you!
What You Missed Last Month at NSA/NT
In case you missed our FunnierU program with George Campbell, Tim Gard and Mark Mayfield, here's what you missed:
A story is a series of jokes - our goal is to create a "funny" mindset.
What is it? Surprise that evokes a good feeling. Combining of ideas that are not associated together that create comedy.
Why do it? Your audience remembers the message - comedy is memorable. It develops a connection with people.
Where do we find it? In our autobiography, the media, existing material, visuals and room universal (connecting with their meeting - the town, hotel, weather).
Pick a topic and fill in the following under each - People/Places/Phrases/Things/Words
Click Here to Download a copy of the grid.
Multiple Meaning - The bull started charging - double meaning to a joke.
Malapropos - Misused words - i.e. - A standing ovulation
Alternative Definitions - Barricade
Alternate emphasis - On a sentence and a particular word in it..
Misdirection - A penny saved ... is not that much.
The reverse - The boss said, "where would you like to be in five years". I said ...
The rule of three - 1st two make sense and the 3rd is a new direction.
Formula Jokes - It was so cold that ...
Inanimate Objects - House and car keys.
Location, Location, Location - Why are we meeting in Phoenix - because the sun was booked.
Ripped from the Headlines - A Jamaica Resort is offering a free wedding to anyone willing to get married in the nude.
Top 10 Lists
1 - Pick your topic
2 - Brainstorm the Set-Up
3 - Generate associations
4 - Look for links, contradictions, juxtapositions, irony and sparks.
Set Up - Pause - Punchline - Pause - Punchwood - Pause
We want brevity and hard consonants for clarity
Dangers - don't step on punchlines! In other words don't talk after the punchline. Humor targets - approve using someone in the audience - look out for weight jokes, etc. Immerse - don't copy a story.
Your Delivery - Be yourself - your character - figure out your pace and voice and what works for you. Telling versus performing - in other words talk - it's not a speech.
You, the speaker
What We Learn At Writing Club
By Dave Lieber
Each time we meet, members of NSA/North Texas Writing Club learn lessons to make our writing better. Funny how these lessons apply to speaking, too.
Just last week ...
Use present tense whenever possible. Present tense puts the reader into the middle of the action. Ann Ranson's lead paragraph becomes alive in the present tense:
"The invitation reads, 'Please join me for a Girly Tea. Ruffles required.' It starts simply enough - just an excuse for close friends to visit. But it turns into much, much more."
Don't start with the moral of the story. End with it. Russ Riddle wrote a funny story about his rivalry with a terrible neighbor. He begins: "Miscommunication is epidemic in our society. Technology is one culprit."
By chopping the lesson out of the beginning, he jumps straight into the story: "Two bedrooms, two baths and two hearts on fire." Suddenly the reader is curious about what this is about. We only care about the lesson when we first learn the story. Aesop proved that.
Avoid phrases that tell but don't show. Michael Hoffman starts a story about a special relationship with this sentence: "The energy is palpable." Deleting that sentence and going straight to the action with his second sentence quickly allows his movie-like story to begin: "The screen door swings closed with a bang. The blond-haired 5-year-old Tasmanian Devil bounds into the house ...."
When teaching, use every small opportunity to turn the lecture into a story. Nancy Addison writes, "When I was a child, it was very common to tell children to eat everything on their plate because there were children starving in China." Writing Club members point out that this throwaway line presents an opportunity for a story with a scene and dialogue of her and her mother sitting at the dinner table. A memorable scene that every reader/listener can relate to.
Remember that throwaway lines that attempt to be funny can alienate half an audience. Russ Riddle's quick line about his wife ("She is a woman - how could she understand that a guy just gotta do what a guy gotta do? My man club will understand.") sparked a long discussion about how women do, in fact, understand.
Stamp out the cliché. Ron Hoesterey wrote, "Far beyond our wildest imagination." If you've heard a phrase a thousand times, don't use it.
Write the way people talk. Ron wrote, "Anticipation abounds." But people don't say, "I can't wait to go to the baseball game. Anticipation abounds."
Don't be afraid to write about yourself. Donna Anderson stumbled on her About Me page for her website - at least until she realized that About Me really means About Me.
Borrow the style of great writers to evoke the tone you seek. When writing about a murder, Denise Wilkerson first wrote about the actual act in a sentence buried in the middle of a dense paragraph. But it was a murder! So she studied the writing of the great late 20th century reporter, Edna Buchanan, and suddenly her description of the horrible act came alive in an evocative Dragnet-like style.
Take the emotional moment and run with it. While reading her story aloud, Ann Ranson choked up when she briefly mentioned her late mother. That's a sign that there's a deep emotional well within that her writing didn't tap into. Use those emotional moments to bring emotion to the readers/listeners. Listen to your muse. No joy for the writer, no joy for the reader. No tears for the writer, no tears for the reader.
Writing Club Pied Piper Dave Lieber learned these lessons the hard way. He made each of these mistakes, too. Unfortunately, he made them in newspaper stories that were shared with hundreds of thousands of readers. Eventually, he figured it out. Write to him at [address removed].
Next HOG: Back of Room Strategies - April 10th
Are you leaving money behind when you speak? HOG for April 10th is titled "Back of Room Strategies." You will learn how your fellow members are adding tens of thousands of dollars each year to their pockets. Product development, presentation an product sales will be discussed. If you are presently selling products at your events, please feel free to bring samples to share how you have expanded your income.
RSVP to Ron Hoestery at [address removed]
Location: Hackberry Creek Country Club (1901 W. Royal Ln. Irving)
No host dinner at 6pm, networking until 6:45pm, and then the meeting until 8:30pm.
T. Scott Gross will be presenting at a CAPS chapter in Calgary, Canada on April 20th.
Garland McWatters will be presenting his new leadership seminar, "Finding Your Leadership Frame: Lessons of Leadership from the Dance Floor" at the Oklahoma SHRM conference in May.
Nancy Addison spoke at Southfork to the US Parks Department Resort Managers.
Dr. Mary Warren spoke in a panel discussion on Whole Food Healing & Well Being to women veterans and their children last weekend.
Doug Peterson had an article published in Cultured Out Magazine titled "Life's Messages on Moving Forward."
Get CONNECTED to our NSANT Community!
Important Social Media Links for
Members and Affiliates
As a member or affiliate of NSA/North Texas, you are invited to join the chapter's Linked In group. http://www.linkedin.com/groups?mostPopular=&gid=2351264 We will be monitoring those who join the group. Also of value to you, we are posting requests for speakers, special offers and other important information. You WILL want to check this page regularly.
We have also created an open forum on Facebook for everyone who is interested in our chapter and speaking. That page is http://www.facebook.com/#!/group.php?gid=[masked] and is a great place to update us on what you are doing including exciting things in your business, new books, speaking engagements, etc.
Finally, there is a Twitter Account for our chapter @NSANorthTexas. See the instructions below if you do not have a Twitter account.
We hope you use these social media services to help you on your Journey to Influence!
Note: You will need to join these social media organizations to participate. Please contact [address removed] if you are stuck or need help doing this.
Starting this week, all full members can access the calendar of events from the Dallas Convention & Visitors Bureau. You'll want to spend some time sorting through the list to find meeetings and conventions that might match your target market.
To gain access:
- Login to the Member site at www.speaker.org
- On your first login, you'll be asked to acknowledge that this information is available ONLY to members and is not to be shared
- Once logged in, you'll find a link "Dallas Convention & Visitors Bureau Calendar of Events" - click there
- A pdf document will open
- Scan the list for opportunities, and if interested in submiting a proposal, send your information to the contact listed on the document
Good Luck! And please remember, this information is for full-members only and is not to be shared outside of our membership. Thanks!
Mark Mayfield, Robin Barnhart, George Campbell & Tim Gard after the post-meeting luncheon.
Michael Hoffman declared a winner after wrestling a Machine Saw.
NSA/NT Breakfast with Jeanne Robertson
North Texas Chapter of the National Speakers Association