Pivot Player: John Nardone, Chairman & CEO of [x+1]
What’s it like to run a 13 year old “start-up”? It takes the ability to craft a vision, pivot the company and team, and execute with continuous improvement. John Nardone, Chairman & CEO of [x+1] came to [x+1]in 2008 and immediately decided to pivot the product and offering to capitalize on the coming revolution of digital marketing; using data and analytics to help marketers effectively bring together their paid and owned marketing channels to help them grow customer acquisitions and customer profitability.
Top companies in financial services, insurance, automotive, retail, gaming, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s enterprise data solutions and services. The company is headquartered in New York City, with offices in Norwalk, CT, and Chicago, IL.
John's career milestones include 7 years in Brand Management roles at P&G and Pepsi and 8 years at Internet marketing pioneer Modem Media.
We'll follow John's talk with another round of Startup Speed Helping
This crowd-pleaser consists of three-minute sessions where attendees sit with fellow entrepreneurs, investors, coders, sales and marketing leaders to see how they can help each other out with advice, connections or even a plan to work together formally.