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IN2LEX Startup Advantage Workshop & Post-lecture Meetup

February’s IN2LEX Startup Advantage will be a follow-up to Jim Clifton’s November presentation on Business Models. Randall Stevens, founder of Punndit, will lead a workshop integrating the Business Model Canvas with Steve Blank's Customer Development process. Many entrepreneurs and investors assume that the business starts with FACTS described in the business plan. The new model is focused on business model hypothesis that are proven by engaging customers and iterating (pivoting) until a scalable business model is found. THEN the work of building a company starts (not before).

The business model guinea-pig for the evening will be Punndit, Randall’s software startup which is building a new video discussion platform. You’ll see the power of visualizing and working through various business models and leave thinking about your own ventures in a new way. This is guaranteed to be an insightful, hands-on experience you won’t want to miss.

Steve Blank does a great job of discussing how the Canvas fits into this new paradigm of startups. Read it here:

For an introduction to using the Business Model Canvas preview Alex Osterwalder’s Business Model Generation book at Following the talk, you’re invited to join fellow entrepreneurs at Lynagh’s Irish Pub (384 Woodland Avenue) for an entrepreneur’s meetup. Details on the website at

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  • A former member
    A former member

    liked the idea if workshop

    February 3, 2011

  • Nick S.

    Just added the Workshop to this week's Looking forward to this interactive Startup Advantage!

    January 30, 2011

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