addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupsimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1outlookpersonJoin Group on CardStartprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Startup Grind Stockholm Hosts Kristofer Arwin (Pricerunner/Testfre­aks)


Kristofer Arwin, Pricerunner / Testfreaks

The time has come for another heroic Swedish multi entrepreneur to enter the stage. Join us as we visit the brand new co-working space SUP46 and invite Kristofer Arwin, Founder of Pricerunner and Testfreaks.

Kristofer Arwin is an entrepreneur focusing on Internet business. In 1999 Kristofer founded Pricerunner together with Magnus Wiberg and Martin Alexanderson. Kristofer had been dwelling on the idea for many years. Being a product research freak and annoyed with the large difference in pricing on the same product between retailers, he realized what Internet could do to create transparency and improve the shopping process. He convinced high school mate Magnus and whiz coder Martin to come onboard and start the company, where Kristofer acted as CEO. When they sold the company in 2004, to Nasdaq listed Valuclick, Pricerunner had 120 employees in Europe 60 in India and 20 in Rumania.

In 2007 Kristofer founded Testfreaks together with the same team. This company has gone through a rollercoaster ride with fast international growth reaching 7 million monthly unique users in 2010, predominantly in the US market. At that time with a future looking more than promising, just to realize a bit into 2011 that Google integrated shopping results in Google US gradually killing Testfreaks' business. After some time at the drawing board the business is now transformed into a b2b focusing on providing product review solutions to online retailers. With just over 150 live implementations in more than 10 markets it is looking quite promising.

Kristofer now serves as the Chairman of the board at TestFreaks. Kristofer is on the board, has been on the board, or involved in starting up the following Internet businesses: Tradedoubler, Unibet, Addnode, Buzzador, Stagepool, Ubetoo, Alertsec.

Kristofer holds a Bachelor of Science in Business Administration with a  major in Finance from University of Stockholm. Kristofer started his career as a trainee at Uniliver.




18:00 Networking and Appetizers
19:00 Fireside Chat
20:00 Q&A, Drinks and More Networking


Hosted By Per Bergstrom, Director of Startup Grind Stockholm

Per is a young, driven mind with passion for entrepreneurship, business design and urban development. At the age of 22 he entered as CEO of the IT-consultancy startup We Know IT alongside his engineering studies and has ever since been loving to inspire and connect people.
Email: [masked] | Twitter: @mynameisper

Hosted By Jonas Almeling, Director of Startup Grind Stockholm

As a teenager, Jonas started working in his mother's accounting firm and quickly got an understanding of how businesses work. It's really the creativity, the creation and the delivery of something that solves problems for others that is the essence of his entrepreneurship.He studied Global development & Human ecology, he is the founder of Why5 for life. Jonas is also the Regional Manager and CEO of Venture Cup Väst and manages a team of project leaders with the mission to develop and run one of the largest competitions for business ideas and business plans. The western region is the largest region in Sweden with between around 400 business ideas and 6-700 people competing every year.
Email: [masked] | Twitter: @almeling

Global Partners

Google Cloud
Google Cloud Platform is offering developers $2,000 of credit to start building applications on Google App Engine and Google Compute Engine. App Engine is a full development stack (PaaS), and Compute Engine lets you run workloads on Linux virtual machines (IaaS). Apply to receive credit at and use verification code: sg-org.



What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 50 cities and 20 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit or follow us on twitter @StartupGrind.

Join or login to comment.

  • Fabrice M.

    This was an entertaining event. For those with whom I didn't had the chance to talk, we're looking for a designer: see . Cheers

    1 · October 17, 2013

  • Georg S.

    I had an interesting evening, connected to people, the interviewer was great and the answers openminded and honest

    October 16, 2013

    • Per C.

      Thank you for coming Georg. We're glad you liked it. See you in Dec!

      October 17, 2013

  • Teddy P.

    A bit too much personal life related talk.

    1 · October 16, 2013

    • Per C.

      Thank you for the feedback Teddy. We listen and learn!

      October 17, 2013

  • Per C.

    One week remaining until revealing the personal story behind Kristofer Arwin, Founder of Pricerunner and TestFreaks. A few regular tickets left - secure your spot today! #startupgrind #sthlmtech

    October 9, 2013

  • Per C.

    SOLD OUT Lucky entrepreneur tickets are gone and the Early Entrepreneurs are going! Have you reserved your space for the Pricerunner story yet? #startupgrind #sthlm

    September 25, 2013

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy