Design Habits, Not Apps w/Nir Eyal, Author and Entrepreneur

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We all want to hook our customers on our products. We want to pull their cognitive strings in the same way advertisers have been doing for decades. In other words, we want to pull their triggers and make our products habit-forming.

Nir Eyal has spent a career studying the techniques that motivate and manipulate users. He’s written a new book, “Hooked: How to Build Habit-Forming Products” on the subject. 

On Friday, February 21, 2014, Nir will get on his Soapbox to tell us how we can stop designing apps and start designing habits. Talks usually last one hour, with food and refreshments provided. If you have questions or comments, send an email to [masked]

About Zurb
ZURB is a close-knit team of product designers who help companies design better web sites, services and online products. We've worked with more than 200 startups since 1998.

Soapbox is a lecture series for entrepreneurs, designers, managers, movers, shakers and friends of ZURB to speak with likeminded professionals and spar with them afterward.

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