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Essential Tips for Lean User Research: Things you're probably getting wrong
During the first part of this exclusive webcast event we welcome Eric Ries (@ericries) author of New York Times bestseller "The Lean Startup" for a fireside chat with Laura Klein (@lauraklein) author of UX for Lean Startups to learn the story behind "Ux for Lean Startups" and how the material was chosen for the book.
There are hundreds of different ways to collect information about your users. Some of them would be useful for you to do right now. Some would be a giant waste of money. Do you know the difference?
In this webcast presented by Laura Klein author of UX for Lean Startups, you'll learn the tips you need to help you avoid common mistakes people make when:
• Deciding what sort of research to do
• Performing the research
• Analyzing the results
About Laura Klein
Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster. Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design. She is currently the Director of Product and UX for a lean startup.
About Eric Ries
Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the board of directors for Code for America and on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.
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