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Over the past decade there have been significant developments in the data driven marketing industry with a plethora of tools and sources of data available to help drive campaigns. Despite all these developments with customers being far more enlightened the importance of the fundamentals for example ‘Test and Learn’ remain as important today as they were twenty years ago, if not more so.
About the presenter:
Anthony Coombes, Senior Marketing Analytics and Data Planning Independent Consultant
Anthony Coombes has worked in data driven marketing for over twenty years both on the client side and as a consultant. He has worked for and with a variety of blue chip organisations over the years including IBM and Aviva.
Anthony experience covers technical areas such as modelling and analytics as well as more general data planning and campaign management
More recently over the past two years Anthony has operated on a freelance basis working on assignments for SSE and more recently Symantec.
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