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This webinar is part of the AIPMM Webinar Series.
Many companies have already embraced Lean Startup principles. It's hard to argue with learning from customer feedback and iterating to achieve product-market fit. But how exactly are you supposed to do that?
In this webinar, product expert Dan Olsen will discuss how to apply Lean Startup principles as a product person.
The discussion will cover the following topics:
* Understanding and prioritizing customer needs
* Determining your product's value proposition
* Principles of good User Experience (UX) design
* Validating your product with user testing
* Product analytics
Participate and Win!
Participants will have a chance to win a free copy of the ProdBOK Guide.
Who Should Attend
* Product managers and product marketing managers
* Entrepreneurs who work with software product teams
* Senior managers and executives interested in building effective product teams
About the Speaker:
Dan Olsen is an entrepreneur and product expert. He started his high-tech career managing submarine design and then worked at Intuit where he led product management for Quicken. Dan also led product management at Friendster. He was CEO and cofounder of YourVersion, a personalized news discovery engine startup that won the People's Choice Award at TechCrunch50. Dan currently consults to companies, usually as interim VP of Product for startups. His former clients include Facebook, Box, Hightail (YouSendIt), Chartboost, Epocrates, and One Medical Group. Dan holds a BS in Electrical Engineering from Northwestern, a Master's in Industrial Engineering from Virginia Tech, and an MBA from Stanford. @DanOlsen https://www.olsensolutions.com
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com