Better Product Management: Best Practice (Dogfooding) And A New Tool (ProdPad)

  • April 10, 2013 · 6:30 PM
  • This location is shown only to members

Learn about A Product management best practice and A Tool for better product management

Come learn how Atlassian uses their own tools in house through a best practice called dogfooding with Jerry Gordinier, cross-product UX Designer at Atlassian


Discover ProdPad, a tool for better product management, developed by Simon Cast, co-founder visiting from the UK


Best Practice:

Why get started with dogfooding?

Is using your products enough?

Something's broken... what do I do?

This talk will cover the ins and outs of effective dogfooding:

  • why using your products is more than best practice,
  • clever tips and tricks to encourage feedback at the organizational and personal level, and
  • how to receive and act on what your internal users are saying.

Take away some pro-tips for integrating effective dogfooding from our experience at Atlassian.


Jerry Gordinier is a cross-product user experience designer with Atlassian, maker of enterprise team collaboration and software development products including JIRA, Confluence and Bitbucket.

Jerry's web start-up work includes,, and the ill-fated Partybot9000. He is passionate about user-centered design and research, and making products that change the world for the better.


Product Demo: ProdPad

Simon Cast, Co-founder of ProdPad, and visiting from the UK, will give us a demo. He's also cofounder of the European Product Group who run ProductTank, ProductCamp London and the product management conference MindTheProduct. You can read his blogging at & Simon began his career in Space Engineering, where he developed a Fortran realtime program to automate satellite operations. He then traveled around the world before a stint in the Australian Army.


6:30 - 7:00 Arrive, Sign in: Food & Beer

---------Use White Board to Post Topics, Questions, Jobs & Seekers

7:00 - 7:15 Welcome from Cindy

7:15 - 7:30 Un-conference format: vote on white board suggestions

7:30 ~ 8:30 Chowing on Dog Food with Jerry Gordinier

8:30 ~ 9:00 Product Demo by Simon Cast of ProdPad

9:00 - 9:15 1 minute pitches: positions available/who is seeking

---------Use form to share

9:15 - end Networking


Thanks to our location & drinks host

and our Food Sponsor


Join or login to comment.

  • Cindy F S.

    Great questions, discussions and perspectives! Check out >600 local product management jobs, posted inside Linkedin Group: Global Product Management Talk
    And new: Startup Product LinkedinGroup:

    April 11, 2013

  • Victor Tony G.

    I loved the networking part and Simon's Q&A session, the discussion was very helpful insight at what do product people want/need from their tools.

    April 11, 2013

  • Aaron

    Great group and great topics! I look forward to the next one.

    1 · April 11, 2013

  • A former member
    A former member

    Loved the networking session at the end. Loved Simon's Q&A; it illuminates how product management should be.

    1 · April 11, 2013

  • Vanessa L.

    Practical new too for product managers, great presentation. Thank you for sharing.

    April 11, 2013

  • Pamela D.

    Sorry I can't make it this time. Next time!

    1 · April 9, 2013

  • Cindy F S.

    Sweet! People from Product Management Fast-track and Product TankSF meetups will be joining us - this is how community is built - collaboration, cross-communications, aligned intentions, openness and generosity to express shared passions for product excellence, product management best practices, tools and networking for career advancements! Win/win!

    April 9, 2013

  • Cindy F S.

    Simon Cast is in town from the UK and will demo product management tool, ProdPad

    1 · April 4, 2013

  • Ross R.

    Looking forward to it!

    1 · March 18, 2013

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