--->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are! Requires registration & gotowebinar download to attend.
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Win a free autographed copy of Bill's hardcover book, Red November! Participate by asking questions using the Questions box & stay on until after the Q&A session for the drawing!
Product Marketing lies at the intersection between strategic and sales cycle marketing. Product Marketing's customers are "sales people", so product marketers must understand how they think & what they need to succeed in order to create straight lines from marketing to revenue.
Join this webinar to learn:
- Strategy lessons from successful battles
- Effective product marketing techniques
- How to identify the target goals, properly arm the sales teams, utilize state of the art product marketing weapons to sink the competition and guarantee victory.
About The Speaker, William Craig Reed
William Craig Reed is a former submariner & U.S. Navy Diver, a New York Times bestselling author of five books (under W. Craig Reed), a dynamic presenter and the creator of VectorApp--a mobile & PC app that is revolutionizing demand generation for technology companies. Bill served as a submarine fire control "weapons" technician and photographer for special operations on nuclear fast-attack submarines. He earned commendations for completing secret missions during the Cold War, and is an alumnus or member of several military, veteran, and technology associations. He co-authored the book Tarzan, My Father with the late Johnny Weissmuller, Jr. and is the author of the thriller DNA, the non-fiction memoir Crazy Ivan: A True Story of Submarine Espionage, and the non-fiction thriller, RED NOVEMBER: Inside the U.S. - Soviet Submarine War.
When not writing, Bill is Managing Director & Co-Founder of Aventi Group, a technology marketing consulting firm (www.aventigroup.com). He was a former vice president and board director for the Silicon Valley American Marketing Association, served as VP Marketing & Sales for Acirro, a Global Distributed File System company acquired by Intel; as VP and co-founder of 2netFX, acquired by Helius Corporation; and as Channel Manager for Micropolis, then the 3rd largest storage company.