Webcast: Five Competitive Forces That Can Kill Your Product

--->NOTE: This is a FREE DIGITAL EVENT at your location on your device where-ever you are! Requires registration & gotowebinar download to attend. 

REGISTER NOW:  http://bit.ly/1iy2iRy

More info & slides following event:  http://bit.ly/1lqnVDV

(First time attending a Webinar on the GoToWebinar Platform? 
Watch HOW TO ATTEND THE WEBINAR Quickstart Video:http://bit.ly/SRZ4ei)

This webinar is part of the AIPMM Webinar Series

* Do you have many competitors offering similar products?

 * Is it easy for new competitors to enter your market?

 * Can your customers push you into lowering your prices?

In any industry your ability to maintain the profitability of your product depends on its position in the market. In this session we will discuss the importance of understanding five powerful competitive forces that can quickly erode your product’s revenue and profitability.

Join Hector Del Castillo as he shares examples of how to use Porter's Five Forces model to help you evaluate the impact of market scenarios on the value of your product. 

Participate and Win!
Attendees will be entered into a free drawing to win a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Must be present to win.

Who Should Attend
Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone involved in positioning.

About the Speaker: 

Hector Del Castillo has over 15 years of experience transforming ideas to products, and products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.

Hector is a Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso.


AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.http://www.aipmm.com


Become a Certified Product Innovation Leader!

AIPMM is offering Startup Product members full and half scholarships for the Certified Innovation Leader training May 12 and 13 in Bellevue, Washington

Course info: http://bit.ly/Wu6SUI

Apply for scholarship: http://bit.ly/1jgGRAe


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