June 10, 2014 · 2:00 PM
REGISTER FREE» [limited to 300 seats]
In today’s world, consumers have developed strong filters towards advertisement. Savvy customers can also sense sale-y marketing promotions from marketers or friends alike and immediately discredit the messages. This slowly renders traditional online marketing obsolete. In this new world, successful companies need to go beyond the concept of “eye-balls” and look into marketing techniques that users actually want to actively engage in. Gamification Pioneer and Speaker Yu-kai Chou will introduce how to utilize game-based marketing to create campaigns that your customers will notice, engage, and convert on.
This webinar will cover:
• What is Gamification
• Limitations with basic points, badges, leaderboard implementations
• The Gamification Framework: Octalysis
• The 8 Core Drives that Motivate People
• Examples of incredibly successful marketing gamification campaigns
Yu-kai Chou, Pioneer and International Keynote Speaker on Gamification
Yu-kai Chou is Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., the Innovation Center in Denmark, The SES Conference, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was recently rated #1 among the Top 40 Gamification Gurus by UK-Based Company Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC), the leading global gamification consulting group for enterprises. He was also Co-Founder and CEO for RewardMe, a digital loyalty platform bringing Gamification into offline retail.