Meetup details changed: The Lean Entrepreneur with Brant Cooper

From: Yuri R.
Sent on: Sunday, October 28, 2012 9:52 PM

All the guest MUST register with EventBrite in order to attend the event

Brant Cooper will preview his new book, The Lean Entrepreneur, co-authored with Patrick Vlaskovits. Brant will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.

This is a paid event:

In this talk, Brant will discuss

  • How to develop rock solid market segments and why they're key to success.
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics.
  • How to develop a road map of customer interaction and experimentation to validate your business model.
  • The Innovation Spectrum
  • much more!



6:30-7:00pm Networking

7:00-8:30pm "Lean Entrepreneur"

8:30-9:00pm Q&A / Wrap-up


Brant Cooper is the author of The Entrepreneur's Guide to Customer Development, the first book to talk about Lean Startup principles. Brant has worked with startups for over 15 years in a variety of roles and now travels extensively speaking about Lean Startup and conducting intensive, highly actionable workshops.


Don't miss StartupMonthly Events:
Nov 12-15
- Smart$Money Executive Program for investors
Nov 12 - Investors Social in Palo Alto cohosted with Smart$Money EP program guests
Nov 13 - Startup Social Palo Alto with 200+ guests
Nov 14
- The Lean Entrepreneur with Brant Cooper and get pre-order of "The Lean Entrepreneur" book when it ships + Digital copy of "The Entrepreneur's Guide to Customer Development"
Nov 15 - Investor Demo Day Nov'12 with 30 startup presentation

Dec 7 - Startup Party in San Francisco Dec'12 with 700+ guests



Follow StartupMonthly -


Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy