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The Art of Agile Marketing

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These days, creative teams are under pressure to do  more with less — less time, less money, less resources, or all of the above.

David Lesue’s in-house creative team is no different, in that respect. But his nimble team has been able to produce an enormous library of content for multiple departments within his company while still hitting deadlines and accommodating last-minute work requests (because those will never go away) — without compromising creativity.

Emmy Southworth has been there, done that. She introduced the agile methodology to her creative team in an age-old industry of publishing to better meet changing markets and platforms.

And John Cass has heard it all. As chair of the groundbreaking SprintZero Agile Marketing Conference and other agile marketing events, John has helped a number of brands and agencies apply agile marketing methods as well.

This is all thanks to leveraging the right software solution and the agile process — a workflow theory that has been the secret weapon of many software development teams.

Learn the techniques and tools needed to incorporate the agile process into your creative team’s workflow and increase their productivity from our expert panel of agile managers.


John Cass, Senior Vice President of Marketing, McDougall Interactive

John Cass

John Cass has more than 20 years of marketing and digital marketing experience, including the application of agile marketing methods with several brands and agencies. He was chair of the SprintZero Agile Marketing Conference, organizer of the Boston Agile marketing meet-up, and is co-host of the agility marketing podcast with Frank Days. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester,, plus a number of content and interactive agencies.

David Lesue, Creative Director, AtTask

David Lesue

David Lesue has worked professionally as a graphic designer/art director/creative director/interaction designer/user experience designer for the last 15 years. He has worked for Omniture, RiSER, Brigham Young University, and Adobe. David currently leads the efforts of the creative services team (Web, print, and video) as the Creative Director forAtTask.

Emmy Southworth, Director of User Experience (UX), AtTask

Emmy Southworth

Emmy Southworth worked as a UX designer in the software industry building large enterprise applications prior to managing an in-house creative team. As a design manager, she brought lessons learned from agile development to the age-old publishing industry, encouraging collaboration across disciplines and faster response times to rapidly changing markets.

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