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Mallika Dutt & Heidi Boisvert Present AMERICA 2049

  • Feb 21, 2012 · 7:00 PM
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Human rights are in peril, democracy in the dust. You: an agent of the Council on American Heritage, sent to capture mysterious fugitive Ken Asaba--and into high-risk situations that challenge you to ask: What if? How close are we already to America 2049? America 2049 is a Facebook game, reaching beyond the world's most popular social network to include other social media, fictional websites, historical artifacts, real-life events, and Hollywood celebrities. 

This award winning project features Harold Perrineau (LOST), Victor Garber (Alias), Cherry Jones (24), Anthony Rapp (Rent), and comedian/actor Margaret Cho. The game drops players into an alternate reality America of the near future, sends them to track a mysterious fugitive, and asks them, in the process of completing their various missions, to make tough and thoughtful decisions about the future of human rights and democracy in this country: from immigrants' and women's rights to marriage equality and freedom of expression. It combines social networking with videos, voice-overs, graphics, historical artifacts, offline events, its own "search engine of the future" ( and student curriculum in talk-show format (


MALLIKA DUTT is president and CEO of Breakthrough, a global human rights organization that uses the power of media, pop culture and community mobilization to inspire people to take bold action for dignity, equality and justice.Through award-winning initiatives in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights. 

Twitter: @mallikadutt

HEIDI BOISVERT is founder and creative director of the futurePerfect lab, a boutique creative agency that works in partnership with non-profits to engineer their social messages for mass appeal through imaginative and playful applications of integrated media and emerging technology. As multimedia director for Breakthrough, Heidi oversaw the production of a wide range of new media projects that help raise awareness of pressing social issues, including serving as creative director, producer, and co-game designer for America 2049. Boisvert also designed Breakthrough's ICED: I Can End Deportation, the first 3D social change game, which explores unfair U.S. immigration policies and has reached 150,000 people.

Twitter: @hjboisvert

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  • A former member
    A former member

    A phenomenal project! Hats off to you ladies for this achievement.

    February 22, 2012

  • Mike K.

    Really interesting and open presentation by Mallika and Heidi. Love the insights about a story "Exit".

    February 22, 2012

  • Lorraine Hopping E.

    Two super-smart women conveyed more useful and up-front information and ideas in an hour than I've heard at some conferences in a day. And they generously stuck around a nice, long time to chat some more! Thank you, Mallika and Heidi. Great to meet you.

    February 22, 2012

  • Simon P.

    Great presentation. Very detailed and - particularly impressive - candid about what could be improved when others build upon its lessons. Loving the variety that the organizers are bringing to presentations, and very supportive atmosphere within the group overall. Tremendous stuff.

    February 22, 2012

  • odile

    Very interesting discussion. As much about what the project accomplished, as to what it failed to...presenters candor was the best part of all.

    February 22, 2012

  • Guy LeCharles G.

    Another great session; thought-provoking, and nice to see transmedia initiatives tied to something bigger than just entertainment.

    February 22, 2012

  • A former member
    A former member

    Really engaging presenters.

    February 22, 2012

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