March 20, 2012 · 7:00 PM
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For the first time, STORYCODE hosts a deep dive into games, gaming mechanics and game design led by GREG TREFRY, the co-founder of COME OUT & PLAY, the innovative festival of street games that turns New York City & San Francisco into a giant playground every year. Lauded by WIRED magazine, The Village Voice, the wildly creative festival even had AD AGE wondering: “why more interactive and imagainative games such as these weren’t being created as advertising programs for...clients”.
Greg Trefry has designed everything from web-based MMOs to hit casual games to alternate reality games. Prior to starting Gigantic Mechanic, Greg was the Creative Director at Gamestar Mechanic, a web-based massively multiplayer game for tweens. Before that he was a Senior Game Designer at Gamelab where he created and led design on the hit franchise Jojo's Fashion Show. In addition to the Come Out & Play Festival, Greg co-designed the Webby-nominated Case of the Coveted Bottle ARG and he also teaches about designing games and ARGs at New York Univeristy's prestigious Interactive Telecommunications Program and Parsons The New School for Design. Greg's book, Casual Game Design: Designing Play for the Gamer in All of Us was published by Morgan Kaufmann in 2010. In his remaining time he wanders about Brooklyn on his bike. www.iamtheeconomy.com http://giganticmechanic.com/