Greg Trefry presents COME OUT AND PLAY...and other secrets of gaming.

  • March 20, 2012 · 7:00 PM
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For the first time, STORYCODE hosts a deep dive into games, gaming mechanics and game design led by GREG TREFRY, the co-founder of COME OUT & PLAY, the innovative festival of street games that turns New York City & San Francisco into a giant playground every year. Lauded by WIRED magazine, The Village Voice, the wildly creative festival even had AD AGE wondering: “why more interactive and imagainative games such as these weren’t being created as advertising programs for...clients”.
Greg Trefry has designed everything from web-based MMOs to hit casual games to alternate reality games. Prior to starting Gigantic Mechanic, Greg was the Creative Director at Gamestar Mechanic, a web-based massively multiplayer game for tweens. Before that he was a Senior Game Designer at Gamelab where he created and led design on the hit franchise Jojo's Fashion Show. In addition to the Come Out & Play Festival, Greg co-designed the Webby-nominated Case of the Coveted Bottle ARG and he also teaches about designing games and ARGs at New York Univeristy's prestigious Interactive Telecommunications Program and Parsons The New School for Design.  Greg's book, Casual Game Design: Designing Play for the Gamer in All of Us was published by Morgan Kaufmann in 2010. In his remaining time he wanders about Brooklyn on his bike.



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  • Aina

    Highly entertaining and informative!

    March 21, 2012

  • Jeffrey S.

    Normally I gush, so apologies in advance for a less than positive review.
    I liked Greg, and would love to hang out and talk game theory with him, but I didn't really learn anything new. (I've run my own game company and designed games, though, so I'm not typical.) That said, the insights into large crowd game management, while not surprising, are certainly based on the experience of a leader in the field.
    The first 5x5 was intriguing, and pointed out how hard it is to do that in 5.
    We've seen the second 5x5 earlier, so it was nice to see that it has moved further on down the road, but it was a less intriguing problem, and more of a sales pitch, albeit for a free service.

    March 21, 2012

  • Steve W.

    Greg was very funny and informative about his projects. But I found the project very basic and didn't feel I learned an enormous amount. Having said that I'm much more of a digital/transmedia guy, so I may have missed the importance of his basic principles.

    March 21, 2012

  • Bo B.

    Good, interesting presentation and 5x5s. Would have appreciated a bit more time for questions after Greg's talk.

    March 21, 2012

  • odile

    I felt Greg spent too much time on physical games and not enough on virtual ones that incorporate more digital aspects or are cross-formats.

    March 21, 2012

  • Christina K.

    It was (perhaps) a bit too general, but all in all very inspiring.

    March 21, 2012

  • lynn

    very engaging and informative. thank you.

    March 21, 2012

  • Mike K.

    Greg's presentation was great. Two very cool 5x5's too.

    March 21, 2012

  • A former member
    A former member

    Greg was terrific -- insightful AND funny, the best kind of presentation.

    March 21, 2012

  • James C.

    If we don't play, I want my money back! Er...

    March 8, 2012

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