August 28, 2013 · 6:00 PM
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This months lineup:
...is the Director of Partnerships at YoYo Button – the new force in App monetisation. Too long have great developers been unable to generate revenue from their awesome Apps. Charging users to pay for Apps inhibits their downloads, in-App purchases are clunky, and taking what has worked for advertisers in the desktop space and placing it in mobiles is ineffective for both the advertiser and the user. Mobiles are inherently engaging tools so why aren't brands trying to engage with App users? Come and listen to Hugh at our next meet-up to hear about the App monetisation dilemma and how a Surry Hills tech company is turning things around App by App.