July 11, 2013 · 7:00 PM
Content is King!
This is a popular phrase now days with many companies pursuing the route of Social Media to push their content out there. But once it's out there for the world to see, what happens next?
One of Australia's top B2B & B2C Social Media and Content specialists will be presenting on the 'do's and dont's' of Social and Content. He will walk you through examples of the good, the bad and the ugly; field any questions you may have and also give you the basic guidelines to successfully incorporating a Content/Social Media strategy into your business, no matter where you are in your journey.
Ex Senior Digital Strategist - Social@Ogilvy
Educated in public relations, now offering clients guidance as a freelance social media consultant as they discover the potential of online communication channels. While his passion lies in B2B social media strategy, Roger's public relations background also supports the consideration of risk and reputation management as clients build their social media footprint.
He has worked with a raft of B2B and B2C firms providing social media counsel and tie these opportunities to the broader business and communication objectives.
Direct experience and understanding of social media strategy development, online community management, online stakeholder engagement and online issues management. Multiple platform and tool experience including Facebook, Twitter, blogging, LinkedIn, Google+, YouTube, Radian6, Pinterest and forum engagement.
Sector experience includes financial services, banking, technology, professional services, insurance, travel & tourism, airlines, education, and not-for-profit.
Looking forward to seeing many of you there again!
Event space provided by our official Partner We.Co
Food and drinks provided by our official Partner Ninefold