Tomer Sharon, User Experience Researcher at Google

If life gives you limes, make mojitos

Dealing with difficult UX research stakeholders

To be able to sell UX research to people, one must first know them very well. Knowing people well means you know who they are and what makes them tick. Business, engineering, and UX practitioners all have different priorities and pres- sures. UX research is not always on top of their list. And that’s okay. It doesn’t have to be. To sell the value of UX research to people who have a lot on their plate requires one to focus on showing the benefits rather than talking about them. As someone who practices UX, you learn in time how to make the decision between fighting and fleeing. Most important, you learn to accept the fact that you can’t win every battle and that in many cases, there is not even a need for war.

This talk introduces the different stakeholders of UX research and their perspectives on UX research. It will give you tools for dealing with difficult people who do not understand or respect UX research processes and help you better sell the value of what you do. It will also bring up the interesting case of the Lean Startup movement. This movement has captured the hearts and minds of many engineers, entrepreneurs, and garage geeks with UX research.

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  • CT U.

    Great topic. Lots of new faces at the event. Hope veryone enjoyed!

    April 24, 2012

  • Patricia B.

    I really like the presention, very informative.

    April 20, 2012

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