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CT UXPA (formerly CT UPA) User Decision Making Workshop

Design for User Decision-Making

Workshop with Colleen Roller

A prospective customer is perusing your website, comparing the products and services you offer. You designed the site to make it easy to buy. But did you design the site to make it easy to choose?

Decisions lead to actions, and user actions drive the bottom line.

The design of sites and apps has a critical impact on how people decide. Join Colleen Roller as she explains user decision-making and how to apply this understanding to designing more effective sites and apps, including:

  • Why it’s important to design for user decision making
  • How the goal of decision making affects people’s decision process and decision outcomes
  • What sways decision making one way or another, and why

About Colleen Roller

Colleen Roller, Decision Architect and Usability Engineer with Bank of America, has over ten years of experience making websites easy to use. Her primary interest is in Decision Architecture: designing websites for user decision making that achieves business objectives and results in increased customer satisfaction.

She writes regularly for UXmatters, UX Magazine, and the QRCA Views Magazine. She has also presented to corporate audiences such as Bank of America, Fidelity and VistaPrint, as well as for UPA and as an invited speaker at Bentley University in Boston.

See some of her writings here:


8:30am to 9am: registration, breakfast and networking (coffee and bagels provided)

9am to 12pm: workshop

There is a fee for this event. To register please visit our Eventbrite page:

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  • Kristina L.

    I would have LOVED to attend this if it weren't such short notice. We just developed new UX department at work, so this meetup would have been extremely helpful/beneficial.

    October 10, 2012

    • Steve G.

      Hi Kristina - My apologies. We use several different channels to announce our events and we dropped the ball on announcing this one via Meetup. Sign up for our mailing list to get all the event updates: http://ctupa.us2.list...­

      October 10, 2012

    • Kristina L.

      Thanks, Andrew and Steve! I just signed up for the mailing list. I look forward to hearing about more CT UXPA events soon! :)

      October 10, 2012

1 went

  • Richard B.
    Online Community Manager, Co-Organizer,
    Event Host

Your organizer's refund policy for CT UXPA (formerly CT UPA) User Decision Making Workshop

Refunds are not offered for this Meetup.

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