The Tech & Social Change Baltimore Meetup Message Board › Meeting Logistics, Details, and Notes › 2012 March - Justin Kownacki - Crowdfunding
Gwynn Oak, MD
Justin Kownacki -- a freelance business strategist, writer, and the founder of CrowdfundingHelp.com -- explained crowdfunding and how nonprofits can run successful campaigns.
Crowdfunding campaigns are usually conducted by
A large number of platforms exist to support crowdfunding campaigns.
Do not run your campaign on multiple sites. If you do, you aren't likely to succeed on any of them.
Some related platforms were identified.
Marketing your campaign is extremely important. Even though donations will average $20 to $25, you still need to connect with people and convince them to give. Most of the people who back your project will be your existing supporters. Unless you are fundraising for a disaster, it's unlikely you'll have a wider reach. Empower these people to fundraise on your behalf.
Your strategy should look to engage new groups of people each week of your campaign or at least give people a new reason to give. Most campaigns start off well and then hit a dead zone. If your campaign is already 70 to 80 percent funded, don't despair. Push harder. People want to see you succeed.
People love to fund a winner, so you don't want to hit your goal too early. If you do, ask for more money. Make certain to let people know exactly what you'll use it for.
If your campaign is successful, most platforms allow contact with backers when the campaign ends. Use this opportunity to collect information to send perks, ask about why they funded the project, and gather any other feedback.
Example -- Baltimore Love Project
The Baltimore Love Project used a Kickstarter campaign to fund the Baltimore Day of Love. (Their campaign page is still available.) Scott spent over a year researching and planning the campaign. Although Indiegogo offered a discount to projects sponsored by Fractured Atlas, the Baltimore Love Project opted to use Kickstarter because it's better known. Looking back, Scott doesn't know that he'd make the same choice. Ninety percent of the project's backers were friends, family, and colleagues.
Edited by Kate Bladow on Apr 10, 2012 10:56 PM