Reality Bites – how to incorporate basic UX research & testing into your development process
In this session I will share real life examples of products and the gaps that were discovered once exposed to real users. We will learn what can be done to minimize the chances of such surprises and will examine the possible ways in which you may incorporate “reality checks” in your product development process.
Nobody can predict your users’ experience. Sure, we have our professional knowledge on human behavior and perception, but really, there is no substitute to exposing your concept and product to reality. Lean approaches allow incorporation of small scale research and testing that may have a huge impact on your understanding users and their interaction with your product.
Tali Rosen Shoham I am the UX lead for HP Scitex. I specialize in introducing UX strategy and methodology into organizations. For the past decade I have been researching, defining and testing the interaction of humans with a wide variety of products. I have worked with start-ups as well as fortune 100 companies in various industries. You are invited to keep in touch on my UX blog & Twitter.
*PLEASE NOTE* - the event is held on our outside balcony, please check the weather and dress accordingly.