TechAviv NY May 2013: UX Class @ Google

TechAviv is back in NYC, and better than ever!

Besides showcasing promising new Israeli startups, we're re-focusing on founders and fundamental product and company building classes this year. We start our series of talks with a class on one of the most important and misunderstood startup topics; User Experience (UX) research. Google Senior User Experience Researcher, Tomer Sharon, will teach us what UX research really is and how it can make or break startups. Founders, you won't want to miss this.

Many entrepreneurs and startup founders want to learn from their customers about their needs and abilities. They understand that products should solve real problems for people and that they need to have an excellent user experience. Yet when it is time for customer development and learning from users, something changes. Countless entrepreneurs perceive UX research as wasteful and slow and either do it as an afterthought or skip it completely while trusting their own intuitions. This talk will define what UX research is and how it can help startup founders, and will review a key concept that makes or breaks any UX research study - the relationship between users' attitude and behavior.

We'll also introduce the new 2013 class of DreamIt Israel startups.

Agenda:

6:00-6:30pm Networking & Introductions  
6:30-7:30pm Tomer Sharon: Flying Cars, UX Research, Attitude and Behavior
7:30-8:00pm Member Announcements & Networking

Looking to hire top Israeli talent?
Post free on the TechAviv Job Board

See you soon,

Yaron  
@YaronSamid
@TechAviv
www.techaviv.com

 

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  • Andy K.

    First time TechAviver. Simply awesome! Thx Yaron et al.

    May 23, 2013

  • Adi T.

    Great meeting, great people. Thanks!

    May 23, 2013

  • Dan W.

    Thank you for, always on-target, relatable business-focused and beneficial for the Israeli startup community, as a whole – meeting. כה ירבו!

    May 23, 2013

  • Adi V.

    Yaron, as always - thank you for putting this together once again. Great group of people and an interesting discussion.

    May 23, 2013

  • Shlomi R.

    Great meeting with lots of new ways to look at UX. Thanks!

    May 23, 2013

  • Nadav Trenter M.

    Hey Guys, Thanks for a great event. It was great to connect with you all.
    Mimoona.com - Crowdfunding on your site with your community

    May 23, 2013

  • Joel K.

    What a great event. Can't wait for the next event. If anyone knows a person that is interested in joining a startup in the hospitality space, I am looking for smart and passionate people, perhaps even a CEO.

    May 22, 2013

  • Eran P.

    All good

    May 22, 2013

  • Zeev S.

    Such a fantastic and insightful event and great group of people. Thank you for organizing.

    1 · May 22, 2013

  • Andrew A.

    Good speaker but he stuck to pretty basic stuff ("look, don't ask") I'd have liked more detailed examples of how to get the most out of user testing

    May 22, 2013

  • Oded G.

    Super relevant topic for startups. The talk provided some interesting insights.

    May 22, 2013

  • Alex G.

    Have a conflict. Too bad. I was looking forward to catching up with many people.

    May 21, 2013

  • Tomer S.

    While I have your attention, please help Lucas with his thesis about the role of design in startups. Take this 5-minute survey: https://lukasimrich.typeform.com/to/nO5ujb

    May 20, 2013

  • S. David M.

    Looking forward, thank you

    May 19, 2013

  • Gideon J.

    +1

    May 17, 2013

  • Tomer S.

    Read about UX research from the eyes of an Israeli entrepreneur who just tried it: http://www.geektime.co.il/do-you-really-see-your-prudct/

    May 17, 2013

  • Adi V.

    Looking forward to sharing GetTaxi's NYC pilot with the group!

    May 16, 2013

  • Tomer S.

    Please come with tons of questions!

    May 8, 2013

  • Eran P.

    Hey, Interesting stuff. Looking forward. Eran

    May 7, 2013

  • Eyal S.

    +1

    May 7, 2013

  • A former member
    A former member

    FINALLY!

    May 7, 2013

  • Kimberly S.

    So glad you are back!

    May 7, 2013

  • A former member
    A former member

    Welcome back!

    May 7, 2013

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