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The inventor and CEO of sugru, Jane ni Dhulchaointigh, will share the story of her start-up at this installment of Founders' Secrets. Jane first came up with the idea behind sugru as a student in 2003; now, almost 10 years later, her company supplies sugru to over 110 countries and is approaching an annual turnover of £1 million. Expect to hear the full account of how she went from "hmm" to "yay" via "eureka" and "wow", how she overcame the many setbacks and disappointments that come with making an idea into a business, and how customers are a huge source of inspiration who make it all worthwhile.