All a Twitter - Everything you wanted to know about enterprise use of Twitter

The Circuit Presents All a Twitter for enterprise use

There is a common perception that Twitter is used primarily for social purposes, documenting trivial aspects of individuals' lives. But a closer look shows a rich universe of corporate Twitter usage, ranging from brand-building, diffusion, advertising, sales promotions, new product introductions, to name but a few. And, interestingly, Fortune 500 companies are blazing new trails with Twitter, a far cry from the early days of the web that found many large companies lagging. Join us for a fast-paced review as a new day dawns for corporate communications.

Doug Ross is Vice President and Chief Technology Officer at Western & Southern Financial Group (W&S). W&S is a Fortune 500, diversified financial services company headquartered in Cincinnati, OH. Ross joined the company in 2005 after serving in leadership roles at Northrop Grumman, Cap Gemini Ernst & Young and Alpha Software.

Martin and Associates an Accounting and Information Technology consulting firm specializing in providing small to medium sized companies the right business software solution. Founded in 1988 and chartered as a CPA firm, Martin and Associates is dedicated to providing the best solutions available for their customers. Martin and Associates represents the leading middle-market business software solutions such as Sage MAS 90, 200, and 500, Sage SalesLogix, Sage Abra HRMS, Sage BusinessWorks Accounting, Fixed Assets, and Microsoft Dynamics GP and CRM. Martin and Associates also provides support for the leading network operating system platform Vista, XP, and Windows 2000.

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