Mosaic Fall Music Fest pres. ROB SWIFT!
With local support from Merlin, SPCLGST, Pangean, Sami Automatic, Sal Boogie, Sickniss, and Trizzack!
$8 at the door
Pre-Sale Available online at:
Rob Swift knows all about evolution and its conceptual cousin, revolution—whether it's the spontaneous kind that sparks radical change, or the vinyl-based kind that occurs at 33-1/3 RPM (and variations thereof). And for a cat like Swift—who has worked with everyone from Linkin Park to the Red Hot Chili Peppers to Mike Patton to Herbie Hancock—truly forward-thinking, revolutionary music just seems to come naturally, and on some occasions, at a cost. DJs must adapt, and in this high-speed information era, that means expanding your scope of vision from beyond your instrument to new expressive vehicles "by any means necessary."
Here's where we drop the needle on some history: after years of honing his skills on the wheels of steel under the tutelage of his older brother and father, Robert Aguilar aka Rob Swift was tapped, in 1991, by a Harlem-based DJ crew called the X-Men to join their ranks. Within a year he won the coveted DMC East Coast title and became known,
worldwide, as a masterful DJ and a force to be reckoned. Even when, to avoid the obvious beef with Marvel Comics, the X-Men were compelled to change their name to the X-ecutioners, Swift (and his compatriots Roc Raida, Mista Sinista and Total Eclipse) still retained a superhero's
afterglow. Their 1997 debut album X-Pressions (Ashpodel) served notice, with dirt-funky tracks like "Word Play" making it clear that Swift the recording artist was on the rise. Five years later, the group's first major-label debut Built From Scratch (Loud/Columbia) generated the huge hit "It's Goin' Down" featuring Linkin Park.
However, the freshly acquired mainstream success brought on new challenges. "After the success of It's Goin Down, our label reps tried turning us into a Rap-Rock group. They didn't realize the true goal of the X-ecutioners was to keep testing and pushing the boundaries of music using the turntable as our tool."
The pressures of compromising their creativity for the sake of living up to previous record sales, brought about artistic tension amongst the X-ecutioners. Unwilling to sacrifice his creativeness, Rob was inspired to establish himself as a soloist and break through with a series of genre-busting albums of his own (the first being 1998's The Ablist). Sound Event (2002), his second solo effort, set the tone for his ascendant multi-faceted production style, mapping dark jeep beats ("Hip-Hop on Wax," with Large Professor), Latin Jazz ("Salsa Scratch," with Bob James) and ambient-electronic funk (the psychedelic "Interview with Colored Man," with Supernatural) with the deft touch of a seasoned studio hand.
"Venturing off into my solo career helped me realize I was just beginning to scratch the surface of my true potential." Swift says, "the worst thing one can do to an artist is limit them and I started to feel stifled creatively. My departure from the X-ecutioners was a necessary one cause it freed me from all constraints." Swift's post-9/11 beat collage War Games (2005), his third solo album, (featuring guest shots from The Large Professor and Bob James).
"Whether it's as a solo artist or collaborating with other like minded artists, I just want to push the boundaries of what I do", Rob Says. "I'm just trying to figure out different avenues to introduce people to my sound and obviously, to showcase my style and versatility. It might be through video games, commercials, movies, albums or live
performances. However I reach people, the main thing is that we all get to enjoy that musical connection."
Rob Swift has continued his relentless pursuit of fresh directions, expanding his palette into the stratosphere. In addition to dropping a DVD titled "As the Technics Spin", which focuses on Rob Swift's thought process while creating his classic battle/club sets, his most recent albums "The Architect" and "Sketches of The Architect"
efforlessy blends the genres of Turntablism and Classical music to create an works that act as the soundtrack to his vision of where Hip Hop can head rather than where it is now.
Three X-Executioners albums released plus five solo albums, world tours, Gap advertisements and an online radio show with Scion A/V are just the iceberg for DJ Rob Swift. His collaborations with the likes of Jay Z, Linkin Park, Herbie Hancock, The Blue Man Group and
appearances on late night talk shows like The Tonight Show and Late Night With David Letterman spread the true art of turntabilism into the world. Today, Rob Swift once again reinvented himself and the way the public views DJing.
In August 2012 Rob took his career and the art of DJing to new heights as a cast member for ESPN’s first late night – sports entertainment show, UNITE (ESPN U). A fitting title because it’s the first time since Rob was 17 that he got to re-UNITE the two passions in life, DJing and sports.
"My roll on the show revolved around me using my abilities as a DJ to score highlights from various college sports games. Providing the overall soundtrack to the show as the cast (former Florida State Seminole & NY Giants QB Danny Kannel, TV personality Marianela, and
comedian Reese Waters) debated and poked fun at the day’s college sports and even social topics. UNITE was the first of it’s kind. Never has a DJ been such an integral part of a live television show. ESPN is the most recognized sports network across the world and although UNITE
is no longer running, this was yet again, a true blessing and defining moment in my career."
Needless to say, Rob Swift is always in perpetual motion, pushing the boundaries of DJing and connection with audiences from all walks of life!
*R.I.P. UNite http://www.youtube.com/watch?v=WBGdJOx6QN8&feature=youtu.be
*To listen to my online radio show Dope On Plastic: