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How we got to 30,000 beta users in three months- PowToon

PowToon is a Do-It-Yourself animated presentation tool that to allow anyone to create animated presentations and videos such as product demos, business presentations, social media clips, and much more... In a friction of the time it would take with other tools and with 1% of the budget it would have taken with animated studios.

PowToon was established at the beginning of 2012 after validating the viability of the product in the market, and at the end of June we release our closed beta followed by a TechCrunch press release - .
In the lecture we will talk about our journey from idea validation to execution, using the Lean Startup methodology - attracting over 30,000 users in three months since Beta launched.

1.) Identifying a fantastic market
2.) Validating that there are real buyers for the product before even starting the product creation
3.) Raising money for your idea
4.) Assembling and motivating an incredible team - using global orkforce arbitrage
5.) Creating an incredible buzz around the product
6.) Creating an incredible product with massive user involvement from the start

The principles used to build this company are 100% transferable - and I have used them, and will use them again and again....

About Ilya Spitalnik: Ilya is an experienced web entrepreneur who was directly responsible for launching Deutsche Bank’s first online Foreign Exchange Trading System DB-markets E-trade (precursor to platform sold in 2011). Ilya was also part of the management team that made the world's #1 cloud multi-commodity, trading, risk and market data enterprise within a 2 year period from launch.

יום שני[masked] : התכנסות ב- 19:00; שיחה: 19:30-21:00
21:00 בירה, כיבוד ובריזה על המרפסת
מחיר כניסה 30 ש"ח ; בחינם ליזמי ההאבּ

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  • Yael G.

    Do you have an app and need testers for your alpha product?

    Are you curious/early adopter/like testing apps?

    New meetup group for cross-testing new apps over coffee or beer, Early Adopters TLV, is here!

    Please join here:

    Please spread the word to anyone who may want to join!

    First meetup in a TLV pub will feature an awesome app for contact exchange via shaking your phones together. iPhone users are needed for this one and will get a free beer! A FREE BEER :)

    To RSVP to the meetup, go to

    Please let me know if you have any questions at [masked].

    Shabbat shalom!

    December 9, 2012

  • Shlomi F.

    Good meetup, I just did a powtoon, hope it will attract visitors

    December 6, 2012

  • reuven l.

    very good tips and insights

    December 6, 2012

  • A former member
    A former member

    Wrote a post about the session and powtoon on my blog:

    December 6, 2012

  • A former member
    A former member

    Amazing Meetup!

    December 6, 2012

  • Katya G.

    Ilya, thanks for the most open and encouraging talk! Hope my vote in the Crunchies will help. Wish you the best of luck! Keep doing an awesome job! See you in March with $1,000,000 in revenues :)

    November 28, 2012

  • Ilya S.

    Thank you everyone for the amazing enouragement and for supporting PowToon. Please be sure to vote for us in the Crunchies (just write PowToon into all categories)

    Please stay in touch: [masked]

    November 27, 2012

  • Jacob S.

    I recorded the full audio of Ilya's talk, over 2 hours. You can download it from my Dropbox, at least for the next week or so:

    2 · November 27, 2012

    • Daniel Z.

      Thanks Jacob!

      1 · November 27, 2012

    • Zohar S.

      thx for the recording Jacob, I also missed the meeting. I just finished listening and apparently it was worth it!

      1 · November 27, 2012

  • Daniel Z.

    Thanks for coming guys! We're at PowToon competing for the Crunchies Awards and would love your help by voting for us! All you have to do is click the link below and write PowToon in the following fields:
    Fastest Rising Startup, Best Education Startup, Best New Startup of 2012, Best Overall Startup of 2012, Best Bootstrapped Startup & Sexiest Enterprise Startup. Thanks so much for your support!

    November 27, 2012

  • Yotam

    There was no room left for me to get in even though I RSVP'ed for the meetup. Next time put a limit on the amount of people you invite.

    November 27, 2012

  • Pavel 'PK' K.

    Thanks for your bits yesterday, it was clear , transparent and most important VERY informative.

    November 27, 2012

  • Gilad E.

    Thank you Ilya for sharing your insights with us!

    November 27, 2012

  • A former member
    A former member

    Somebody was shooting a video - would you mind to upload it?

    November 27, 2012

  • Tamir G.

    Very interesting and informative indeed. Thank you!

    November 27, 2012

  • Eran A.

    Ilya, thank you for sharing, it was extremely useful!

    2 · November 27, 2012

  • Einat R.

    That was a great session. If i could tag it i would have said: Intelligent , 100% Transparency.
    Thank You Ilya.

    2 · November 26, 2012

  • Haddas H.

    For the usability testing of a new socializing iPhone app, I'm looking for single people-males and females, at the ages of 15-30 (will be separated to 2 age groups), with iPhone 4 and above.

    The testing will take place at a public location (pub,bar,coffee shop)
    In gratitude, each participant will get a free drink. For more info. please email to: [masked] (please mention your age, iPhone version, and city of residence)

    Thanks in advance,
    Haddas H.

    November 26, 2012

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