Grow Your Business with Email and Social Media Marketing
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
We will discuss:
• What type of content to use in your campaigns
• How to get more people to stop and read your messages
• How to get more action - or reaction to your messages and offers
• Why using images on social media channels creates higher engagement
• Why your content should be mobile-friendly.
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
This is a great workshop for beginners in online marketing looking to accomplish more in less time, with a small budget!
Presenter: Nicole McGarrell, Sunny Day Marketing
Over the course of her career, Nicole McGarrell has worked in a plethora of marketing areas ranging from Partnerships to Promotions to Advertising to Branding. She has worked with The Food Network, American Express, and a variety of small business owners across all industries. Nicole McGarrell founded Sunny Day Marketing to equip small businesses with the specific tools needed for long-term success, through customized, research-based marketing services and the sharing of informational business resources and content. At Sunny Day Marketing, we believe in the power of customized research and marketing planning to effectively increase a brand’s awareness. Its research-based approach enables its clients to successfully reach their target market and connect with them in a way that leads to more consumers, engagement and sales. Sunny Day Marketing provides strategic marketing planning, marketing campaign and brand management, social media marketing, and workshops.