Cambridge Semantic Web Message Board › Nov 10th SW Cambridge Meetup

Nov 10th SW Cambridge Meetup

William S H.
Hi All,

We have one presentation scheduled and are looking for another one. Please let me know if you have a talk or information you would like to share at this month's SW Meetup.




Semantic Web Awareness Initiative – Marketing

There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it. If there was an initiative to explain the potential, collect and organize case studies/examples, manage ideas and promote the value of semantic web technology it could result in more mainstream applications. This presentation will highlight some of the high level ideas and open a discussion to get more insight from the group.

Dean Whitney is a interactive strategist, user experience expert and president of Garfield Group Interactive – an integrated digital agency.




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