|Sent on:||Sunday, March 24, 2013 10:16 AM|
Time to break the ice. Here's a way to do that.
Your 30 – 60 second pitch
We are all here for a reason. What's your reason? This exercise will help you get what you need from this group.
To establish your wants and needs, I've put this exercise together. Please complete it before you come. I'm going to ask you to share this with the group either in front of everyone or in small groups, depending how many people come. You DO NOT have to do this. No worries.
You'll see " " marks around the questions. That's because I didn't write the questions, someone else did; I'm quoting them. They do not wish to be identified, so I'm leaving their citation out but crediting their work by using quotes.
• Throw perfection out the window.
• If you don't want to do this, don't. This group is NOT about you being uncomfortable.
1. YOUR NAME AND YOUR COMPANY'S NAME
"The 'Who'. The name of your company. Just the name. Not the tagline. Taglines have their place and it’s not in your 30 second pitch."
2. WHAT IS YOUR JOB TITLE?
"The 'What'. What products or services does you company provide? Keep focused. You cannot be all things to all people."
3. WHY ARE YOU HERE?
"The 'What’s in it for me?' or your USP (unique selling proposition). What sets you apart from your competition? For example: Can you help me make more money? Do you sell a product I need for less cost? Do you solve a specific problem? Describe yourself in terms of the benefits you provide “me”, your prospective client."
4. What is your favorite Ice Cream? Really. I gotta know!