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PR: How to get in the press, gain publicity and become famous.

PR or public relations is the ‘dark art’ of marketing.

It’s how reputations are created, grown, and maintained. It’s the secret behind front-page stories, being interviewed on TV, and having your business turn from average, to extraordinary.

Behind every successful author, celebrity and business is a person in the shadows – someone who makes calls and lands ‘earned media’. Tom Church is such a person.

Tom Church works with the UK’s #1 PR Agency. He’s worked with national supermarkets, celebrities and startups.

Tom serves as a mentor to University College London’s HELO initiative, and advises new businesses seeking to grow.

His writing and press coverage has appeared in The Daily Telegraph, The Guardian, Daily Mail, Daily Express, The Sun, ITV News, Good Housekeeping, Reader's Digest and many other publications in Europe and America.

In this exclusive discussion, he’s going to show how to gain the attention of journalists and get press coverage. He’ll reveal case studies, quick-win tactics, and be open to questions.

 

Meetup Format

6.30pm - Arrive, drinks, networking

7.45pm - A presentation/talk from Tom Church speaking on PR

8.45pm - Continue with drinks, networking, meeting others

11pm - End. (You can stay as long as you want though!)

 

There will be plenty of time to network after Tom's presentation and don't forget to check out the new 4 Hour Work Week Meetup Website for all the resources you'll need for your next project: http://www.4hourworkweek.co.uk

 

Join or login to comment.

  • Robert

    Part 2 of Tom's Masterclass video is now live, make sure you don't miss out and register here: http://www.4hourworkweek.co.uk/what-is-pr/

    August 17, 2013

  • Liz

    A great talk by Tom with lots of great advice.

    July 31, 2013

  • Andy H.

    I really great session, honest insight into the world of PR.

    July 31, 2013

  • Robert F.

    Tom gave one of the better talks I have heard in a long time. He was clear, engaging and gave solid yet simple advice that we could all take away and action immediately. Highly recommend anyone to go and listen to him next time he is giving a talk and if you need any kind of PR help, then he is clearly your man.

    July 31, 2013

  • Deepak T.

    Thanks to everyone for coming, and massive thank you to Tom for his brilliant talk. Stay tuned to this page. We will be announcing the next meetup soon.

    July 31, 2013

  • Paulette

    Great talk by Tom and lovely atmosphere overall. Will definitely be back. Thank you!

    July 31, 2013

  • A former member
    A former member

    Have had to be elsewhere at this time alas. Hope there's a recording or something...maybe a presentation that could be shared post event. Have cancelled my invite so so one else can go!!

    July 30, 2013

    • Deepak T.

      Hi Philippe. Yes we will be recording the event. We will be adding the video to our 4HWW resources website: http://www.4hourworkw...­. See you at the next event

      July 30, 2013

  • Sonia

    Hi. I've just had a message saying I'm in for this event (I was on the waiting list) however I can't go and don't want someone to miss out when they could attend in my place. Enjoy!

    July 30, 2013

    • Deepak T.

      Hi Sonia, not a problem. Hopefully see you at the next event.

      July 30, 2013

  • Robert

    Question: Is there a formula for creating a successful Press release and 'What is it?'.........

    July 30, 2013

  • Deepak T.

    For anyone who can't make it or have other plans for tomorrow evening, can they change their RSVP. We have a massive waiting list. See you all tomorrow, can't wait!

    July 29, 2013

  • A former member
    A former member

    Any chance those now going could de-register to do so..I'm first on the waiting list and would like to go if someone does not have the opportunity to take up their booking. Tks in advance, P

    July 29, 2013

  • Prabhu

    Question: when is right time to invest in marketing / PR for early stage start ups ?

    July 29, 2013

  • Deepak T.

    Question: What's the easiest way to find contact details for magazine journalists?

    1 · July 27, 2013

  • Liz

    Question for Tom: What's the best way for me to get exposure for my startup that is cheap and effective?

    1 · July 26, 2013

  • Robert

    I've just spoken with Tom and to make sure that you all get the most from the evening, it would be a good idea if you submitted any questions you have in advance. So please send us all your PR related queries on this page. Looking forward to seeing you all on Tuesday.

    July 26, 2013

  • A former member
    A former member

    I am working on two travel startups. I hope some space becomes available!

    July 7, 2013

  • Beverley B.

    Hi I'm Beverley, recently relaunched my jewellery retail company. I want to learn more about PR, how to market
    B-Jewelled UK more effectively and how to work smarter. Am so looking forward to this event and meeting new people.

    1 · July 6, 2013

  • Sameera N.

    Hi. I am accountant and tax adviser for small businesses, contractors, consultants and self employed.

    July 6, 2013

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