Jan 9, 2014 · 6:30 PM
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“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Theodore Levitt said in the 1960s.
Based on a simple premise that customers don’t buy products, they “hire” them to do a job, the job-to-be done technique initially described by Clayton Christensen in 2007 tries to understand the fundamental problem that a customer is trying to solve.
In this workshop we are going to look at some of the theoretical aspects of the technique, how it works, and a step by step approach to uncover sources of innovation in product development.
After that, be ready to get your hands dirty when we are going to apply the technique to discover innovative ways to improve existing products and spot opportunities to create new products.
Hope to see you there.
*As always a timely RSVP can help to better organize the meetup.