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Workshop on Jobs-to-be-Done

  • Jan 9, 2014 · 6:30 PM
  • This location is shown only to members

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Theodore Levitt said in the 1960s.

Based on a simple premise that customers don’t buy products, they “hire” them to do a job, the job-to-be done technique initially described by Clayton Christensen in 2007 tries to understand the fundamental problem that a customer is trying to solve.

In this workshop we are going to look at some of the theoretical aspects of the technique, how it works, and a step by step approach to uncover sources of innovation in product development.

After that, be ready to get your hands dirty when we are going to apply the technique to discover innovative ways to improve existing products and spot opportunities to create new products.

Hope to see you there.

*As always a timely RSVP can help to better organize the meetup.

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  • Raul G.

    It was a very exciting and interesting experience, the first workshop of the innovation club and it was a great pleasure having you guys there. I’ve updated the Knowledge Base section of the website with the presentation, handout and some links and references.

    http://www.TheInnovationClub.no The blog itself and the curiosity feed are next :) !

    2 · January 10, 2014

  • Ashish S.

    Thank you for an informative session, it was great to meet with other folks and looking forward to the next events

    3 · January 10, 2014

  • Filip G.

    Had great time with much learning, great conversation and great people. Hope to do this again soon!

    2 · January 9, 2014

  • Hans Holter S.

    For me, mostly thursdays and fridays are good days. Also, if the meeting is in the morning, from 8am or something, it is easier for me. But others might have different type of jobs. I decide my own time, and often have work in the evening, workshops and so on. In december, I can the 12th and 13nd, and the 18th. In the evening, monday and tuesday 16th and 17th. How many hours is needed?

    December 5, 2013

    • Raul G.

      Probably somewhere around 1.5 - 2 hours, depending of course on the dynamic.

      December 6, 2013

  • Raul G.

    Hi, We decided to postpone today’s meeting. For the workshop to work and be fun, we need a minimum number of participants. It's a learning process. Jobs-To-Be-Done is a very interesting topic and can generate a lot of opportunities for innovation, we’ll keep it on the agenda and will announce a new time slot for it soon. If you guys have any suggestions on a date and time feel free to share. For those of you who don’t get the message on time, I apologize for the inconvenience and if you happen to show up we can still have a chat, a coffee and some cookies.

    December 5, 2013

    • Kay M.

      I'm totally packed next week. The week of 16 Dec is the best for me.

      December 5, 2013

    • Espen A. S.

      I have a feeling that it could be difficult to arrange before Christmas. For me, January is better.

      December 5, 2013

  • Ashish S.

    The best would be in January after 7th....
    December has too many things tied in (Christmas, year closing, etc)

    December 5, 2013

  • Hans Holter S.

    Hi. Not sure I can make it either. Will have to decide in the last minute. Sorry about that. Am very interested in the topic. Thank you for the initiative.

    December 5, 2013

    • Raul G.

      No worries, we'll just keep on trying :), probably I will move the meeting to another day.

      December 5, 2013

  • Kay M.

    I could not make it anymore as there is a TEDxWomen viewing innovation session today at kl. 19.30 at Kulturhuset

    December 5, 2013

    • Kay M.

      if it alright, I would like to drop by for 1 hour before i head to TED viewing

      December 5, 2013

    • Raul G.

      yes, absolutely

      December 5, 2013

  • Ashish S.

    It looks a bit doubtful that I will be able to make it this evening, have been really tied up at work for year end closings. I really do hope I can make it for future seminars as the topic is really interesting

    December 5, 2013

    • Raul G.

      there will be others, hope to see you !

      December 5, 2013

  • Pål R.

    Hi ! Sorry, in the last minute I have to rearrange plans. Living two hours away by car in each direction is normally no problem, but so today. However, there are some very interesting connection points as I can read from the profiles, so I will take the freedom to contact some of you directly for initial talking. I am also interested in the different sides of Lean, as related to innovation. I have not worked directly in Lean Projects, but in some similar fashions. One question that I would like to discuss is whether and when Lean either promotes innovation, or reinforces old production or service habits, and if so how to add innovation strategies in Lean practicies. I take for granted that this is a commonly discussed theme in connection with Lean projects. (or I hope so).

    Greetings from Pål, Elverum

    December 5, 2013

  • Espen A. S.

    I whish I could attend, unfortunately I have an arrangement at work at the same time. Hopefully I will be able to swing by later.

    December 2, 2013

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