We all know the different “ingredient” of online marketing: The right branding, positioning and pricing, PR, engaging on forums, bloggers outreach, PPC, SEO, optimizing conversions, social networks, etc.
But if it’s that clear, why doesn’t it work for everyone? The answer: because it’s HOW you do online marketing which makes all the difference: all the tricks, tips and tactics one can learn only through real-time experience.
In this session, I’m going to share my online marketing experience with anyone interested to gain insights and practical knowledge which can be implemented the next day in his startup/company.
The first part would focus on “Must have’s for successful marketing”: the bits and bytes of everything a startup/company needs, and all the details that make the difference between succeeding and failing in marketing your product/service.
The second part would include my tips and “magic” for different aspects of online marketing (how to ride your competitors, successfully approach bloggers and engage on forums, the secrets of SEO, how to make social marketing an effective lead generation channel, and much more)
I will share only practical knowledge, tips and tactics, all demonstrated through real examples.
No general methodologies, No lectures about industry “best practices”, only helpful practical information and getting to the smallest details (because that’s what makes all the difference.
Dori Harpaz, Marketing Manager, Incapsula
With extensive experience with online marketing, Dori Harpaz is leading Incapsula’s (provider of cloud-based website security and acceleration) online marketing, and responsible for branding, design, online advertising, optimizing conversions, content marketing, social marketing, email marketing, community management, lead generation, and more.