"God is in the Details”: Successful Online Marketing

We all know the different “ingredient” of online marketing: The right branding, positioning and pricing, PR, engaging on forums, bloggers outreach, PPC, SEO, optimizing conversions, social networks, etc.

But if it’s that clear, why doesn’t it work for everyone? The answer: because it’s HOW you do online marketing which makes all the difference: all the tricks, tips and tactics one can learn only through real-time experience. 

In this session, I’m going to share my online marketing experience with anyone interested to gain insights and practical knowledge which can be implemented the next day in his startup/company.

The first part would focus on “Must have’s for successful marketing”: the bits and bytes of everything a startup/company needs, and all the details that make the difference between succeeding and failing in marketing your product/service.

The second part would include my tips and “magic” for different aspects of online marketing (how to ride your competitors, successfully approach bloggers and engage on forums, the secrets of SEO, how to make social marketing an effective lead generation channel, and much more)   

I will share only practical knowledge, tips and tactics, all demonstrated through real examples.


No general methodologies, No lectures about industry “best practices”, only helpful practical information and getting to the smallest details (because that’s what makes all the difference. 


Dori Harpaz, Marketing Manager, Incapsula


With extensive experience with online marketing, Dori Harpaz is leading Incapsula’s (provider of cloud-based website security and acceleration) online marketing, and responsible for branding, design, online advertising, optimizing conversions, content marketing, social marketing, email marketing, community management, lead generation, and more.

 

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  • Zohar S.

    I finally managed to get to the file. Just after registering it doesn't let you, I then closed the browser, got back gain and it worked.

    May 26, 2013

  • Nitzan Cohen A.

    Thank you Dori for a fascinating talk!

    Here is the summery of the meetup:
    http://files.meetup.com/1724101/Successful%20Online%20Marketing%20for%20SaaS%20Companies.pdf

    1 · May 24, 2013

    • Nitzan Cohen A.

      you need to sign up to the meetup files and then it will work

      May 25, 2013

    • Rami G.

      This link is taking us to another meetup files ( IGTCloud), can you please verify? thanks a lot.

      May 26, 2013

  • Roi L.

    Any chance to get the slides?

    May 24, 2013

  • Zohar S.

    Dori, it was an excellent lecture, straight to the point, thx!

    May 26, 2013

  • Lior E.

    I join to the thanks for this great talk!

    May 26, 2013

  • Daniel J.

    Dori thank you so much. This meetup was fascinating!

    May 25, 2013

  • Ohad R.

    Dori, Thanks a lot for the talk. It was one of the best talks I've attended!!

    May 25, 2013

  • Michael V.

    One of the best meetup I've attended. Really curious to hear the rest of the presentation.... Maybe a Part 2 meetup ?

    May 24, 2013

  • Jacob D.

    Amazing! Best marketing presentation I've ever been to.

    May 24, 2013

  • Tomer S.

    Any chance to get the slides?

    1 · May 24, 2013

  • Dario U. E.

    Very practical and eye opening. Thanks Dori.

    May 23, 2013

  • Gil S.

    Thanks , a real knowledge boost

    May 23, 2013

  • David P.

    One of the best meetup I have ever been. Great Presentation and very useful!
    Thank you very much!

    May 23, 2013

  • Kevin K.

    Much appreciated, really worthwhile attending !

    May 23, 2013

  • Yair K.

    by far - the best i've been to :)

    May 23, 2013

  • yael

    So sorry I missed it. Will be happy to hear how it went?

    May 23, 2013

  • Adam G.

    Wow. Dori, you are so great. Definitely the best meetup I have attended. Thank you!!!

    1 · May 23, 2013

  • Ofer K.

    last minute schedule changes

    May 23, 2013

  • Tomer S.

    Will the event be broadcasted on the ustream channel? for some reason the recent events were not broadcasted and recorded.

    May 22, 2013

  • Majento

    Hangout/Stream planned for this session?

    May 20, 2013

  • Ksenia G.

    is it in Hebrew?

    1 · May 20, 2013

  • Ran R.

    I'd love to sit on this one

    May 19, 2013

  • Ofer K.

    Going

    May 19, 2013

  • Michael V.

    Very excited to join this meetup

    May 19, 2013

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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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