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The Meteoric Rise and Painful Collapse of a Bestselling Mobile App

Notes from the trenches of a one-person Android App startup. The accidental start; the disguised opportunity that kickstarted the business; the unique philosophy that lead to a 59% conversion from free to paid app; what it's like when you are being chased by users and distributors instead of the other way around; the feeling of being #1 on the Play Store; how it all connects to taxi drivers and coke cans; and why it all came crashing down. Or maybe not?

Dr. Guy Hoffman is Assistant Professor in the School of Communication at IDC Herzliya, and co-director of the IDC Media Innovation Lab. His research deals with human-robot interaction and collaboration, performance robotics, and non-humanoid robot design. His work won numerous professional awards world-wide and is widely recognized by the international press. At this talk, however, he speaks as the founder, developer, QA specialist, designer, and sole employee of the micro-start-up that created "C25K Pro" for Android, at one time the #1 app in "Health and Fitness", both on the Android Market and on Amazon. 

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  • Tomer S.

    Will you use the ustream channel?

    1 · May 31, 2013

    • Nitzan Cohen A.

      Sorry, we had a technical problem, no video :(

      June 12, 2013

    • Omri S.

      No.. there will be any chance for it?

      June 12, 2013

  • Yevgeniy K.

    Sorry can't make it

    June 6, 2013

  • Or-Tal K.

    Hard choice ...

    June 4, 2013

  • avi s.


    June 2, 2013

  • Sagi S

    Recording/streaming for this event?

    1 · May 30, 2013

    • Nitzan Cohen A.

      I will upload the video to youtube a couple of days after the talk

      5 · May 31, 2013

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