Notes from the trenches of a one-person Android App startup. The accidental start; the disguised opportunity that kickstarted the business; the unique philosophy that lead to a 59% conversion from free to paid app; what it's like when you are being chased by users and distributors instead of the other way around; the feeling of being #1 on the Play Store; how it all connects to taxi drivers and coke cans; and why it all came crashing down. Or maybe not?
Dr. Guy Hoffman is Assistant Professor in the School of Communication at IDC Herzliya, and co-director of the IDC Media Innovation Lab. His research deals with human-robot interaction and collaboration, performance robotics, and non-humanoid robot design. His work won numerous professional awards world-wide and is widely recognized by the international press. At this talk, however, he speaks as the founder, developer, QA specialist, designer, and sole employee of the micro-start-up that created "C25K Pro" for Android, at one time the #1 app in "Health and Fitness", both on the Android Market and on Amazon.