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How to speak AMERICAN- Alon Zaibert

It seems that most Israelis understand English, however, very few speak American.

From common spelling mistakes, innocent (funny and sometimes awkward) translations and all the way to simply being offensive, we as Israelis need to pay more attention.

Americans call it “the Dance” which is the unwritten guideline to handle yourself in the corporate America. The “moves” of this “Dance” change from one region to the other and from one company to the next.

How cordial you should be on your first email VS. your fifth one, how close you can sit next to a New-Yorker compared to a Southerner, what’s the right response to: ”anyone for some night-caps” and why you NEVER want to be caught wearing a Yankee shirt by the Green Monster in Boston.

It is more than OK to have “Hutspah” but still….we should be aware. It helps! Especially since Americans by nature will not tell you to your face what they really think…

I will use real email samples during my presentation so please email me ([masked]) any correspondence you have going on with any US prospect or customer where you feel you had hard time delivering your message or understanding the other side.

I promise to be gentle…;-)

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  • Nitzan Cohen A.

    Hey guys
    Here is a message from Alon:

    Hi everyone, Thank you so much for the feedback and requests. I enjoyed our “dance” tremendously. A few of you have asked for some follow ups and online sessions…well…3 things: 1. Feel free to contact me with any question/request you may have- [masked]

    2. I am thinking about putting an online session about selling online to Americans. I guess I would ask you to “bother” Nitzan with that as if there will be more requests I will be happy to comply.

    3. My blog – – enjoy!

    Greetings from Atlanta….until the next time.


    November 21, 2013

  • Tamir G.

    Very informative and funny! Thank you Alon!

    November 12, 2013

  • A former member
    A former member

    Awesome talk. I learned a lot!

    November 12, 2013

  • Anat V.

    Alon is an interesting guy with a lot of experience in the USA. I'd really love if the meeting was longer so that he can share more examples with us...

    November 12, 2013

  • Vadim S.


    November 11, 2013

  • Eyal


    November 10, 2013

  • Stephen D.

    I will be leaving on a multi-stopper to Melbourne on Thursday so will not be at this event.I am sure it will be humuorously, humoorosly, huimerosely , humarossly ( close enough) useful. I am Stephen Darori on Linkedin and a senior editor of the Wikipedia article "SMS Language". Have a sqiz at my Linkedin profile ... it is the first in the Middle East to be tagged a 5 x All Star profile . if you think we have any synergy now or in the future, by all means send me an invitation to connect on Linkedin.

    November 5, 2013

  • Stephen D.

    Personally I think Häxor which means "witchcraft" in Swdish with numbers or symbols to make it look like code to confuse , should be condemned with Steve Jobs for unleashing the G4 Smart Phone onto the World and making it the most disruptive negative influence on kids education would wide.. I can't compete for the attention of my teenage kids against the iPhone and neither can their homework homework. and an old fashioned novel

    November 5, 2013

  • Stephen D.

    Interesting that in Zion ( Israel), Israel kids can use either American ( they really can't spell) or British Commonwealth ( God Save the Queen) English Spelling but they must be consistent in the same paragraph. I cringe every time I say that. If you are targeting the USA, American but anywhere else including Canada , British Commonwealth with the extra letter. If you are targeting the under 28 market in any where be sure to use Txt Spk, SMS Spk, txtese and Häxor. Each country has its own variation of the latter. In Zion in Hbw kidspk כ means כן and כייף can go either way to a question, "How was school today? . What did you learn?"

    November 5, 2013

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