while (trust > 0) { users++}; // Increasing conversion through transparency

As developers we need to access people's personal information in order to create powerful social experiences. The thing is, that many of us are losing 5 out of 10 potential users because people, who are concerned about privacy, hesitate to click the connect button.

In this talk we’ll discuss the current barriers developers face when requesting permissions to access people’s personal information and how to overcome those barriers and build truly powerful social apps based on trust and transparency.

We’ll try to answer the following questions:

  1. Why did we lose the trust of users in the past few years?
  2. Are we, as a developers, currently respecting our users?
  3. What can we do to build trust and get ready for the next generation of trust based social apps?
  4. Why are we dependent on each other and how each of us affects the future of our whole industry?




Avi Charkham and Eran Sandler have been creating and developing products since the late 90’s, reaching millions of users globally.

Since 2011 Avi & Eran lead the incubation team @ lool ventures where they incubated MyPermissions from scratch into a service that already scanned millions of users permissions, working with both users and developers to create a transparent, safer web.

The journey @ MyPermissions has given them a unique insight into what’s required from teams that are trying to create  powerful social apps built on trust.

Follow them: @aviche , @erans

 

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  • Ahik O.

    The presentation far exceeded my expectations!
    Even got direct side benefit of running the MyPermissions scanner which I recommend everyone should do. As a very low key FB user I couldn't believe that I am connected to 27 different apps! btw, most of them can post in my name.
    Another interesting angle of the meetup was their sharing of evolution of this very cool venture.
    Good luck guys!

    1 · December 21, 2012

  • Ron B.

    tnx.
    don't mean to sound ungrateful, but the image quality is terrible and the sound is worse.
    using a better quality camera/sound can help both to the viewers and The Junction :)

    December 20, 2012

  • Moshe B.

    Gr8!

    December 20, 2012

  • mika j.

    Hi Guys and Galz
    Here is the event video:
    http://www.ustream.tv/recorded/27880659

    December 20, 2012

  • Ron B.

    will this be recorded?

    December 20, 2012

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